Exploring New Application Opportunities in Chemicals: New SpecialChem Case Study Reveals How to Make Better Informed Decisions at Lower Risk (and lower costs)

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How to validate hypotheses of new product applications as cost-effectively as possible and take informed strategic decisions when lacking data, resources or market connections?

Commercial Acceleration Program outcome: 102 professionals from key OEMs across the Industrial, E&E, Automotive, Medical, and Appliance markets provided their feedback on this product - 21 of which requested to be chosen as a potential validation partners

Pursuing its effort to provide best practices for business development in specialty chemicals and materials, SpecialChem recently launched a new case study addressing one of the best ways to achieve growth: exploring new application opportunities. Wrong investments decisions are too often taken because marketing and sales professionals have ideas of applications where the fit of their company’s product is assumed and not validated with hard facts.

In the new case study entitled Exploring New Application Opportunities in Chemicals and Materials Faster and More Efficiently, SpecialChem presents how its Commercial Acceleration solutions can help companies support investment decisions in new areas by:

  • Understanding where a company should focus its efforts
  • Judging the real market potential outside existing market
  • Establishing connections with decision makers in companies willing to evaluate a new solution
  • Making better informed decisions at lower risk

The methodology, processes and tools used to validate new opportunities for a high performance polymer originally designed for automotive under-the-hood parts are covered in this case study.
As a bonus, SpecialChem offers an extra presentation on a similar topic co-presented by a leading global resin manufacturer at the National Plastics Exposition (NPE 2012) … (full details here)

About SpecialChem Commercial Acceleration Solutions:

SpecialChem provides Commercial Acceleration solutions for chemicals and materials suppliers struggling to achieve difficult growth targets due to the complexity of their markets.

Thanks to the World's Largest Network in Plastics, Coatings and Adhesives, we connect you with the professionals responsible for specifying your materials.

Whether you need to introduce a new technology to the market, enter new applications or reach faster the peak revenues for a new product, you can benefit from SpecialChem 13-year+ experience in business development of specialty chemicals and materials.

More info here: Commercial Acceleration Solutions

About SpecialChem

SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 575,000 + engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, Online Courses and Open Innovation.

SpecialChem network of profiled members plus the visits of more than 3.2 million professionals per year to its websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration Solutions (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Read more about SpecialChem.

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Alison Warner
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