Los Angeles (PRWEB) December 30, 2013
Marketing Maven, a bicoastal integrated marketing agency, announced that their new product launch campaign for client Hot Iron Holster earned the Public Relations Society of America, Los Angeles Chapter (PRSA-LA) 2013 PRism Award and a gold 2013 Stevie® Award for Marketing Campaign of the Year.
“We are ecstatic that both the Public Relations Society of America and the Stevie Awards recognized the success of our marketing campaigns,” said Lindsey Carnett, CEO and president of Marketing Maven. “We are honored to be recognized for our measurable results for the launch of consumer beauty brand Hot Iron Holster. Our team cares so much about the success of our clients. To see entrepreneurs propelled to success is a huge win for both our client and our team of experts.”
These awards honor companies that have exhibited exceptional ingenuity in campaign development and management for small businesses and product launches. Marketing Maven earned the 2013 PRism Award in the New Product/Service Launch-Campaigns or Programs, under $50,000 launch budget for client Hot Iron Holster. The campaign submission, titled “Hot Iron Holster Is No Hair Out of Place; Increases Revenue Three-Fold,” increased web traffic via media placements and social media, earned television placements demonstrating Hot Iron Holster’s use, and grew the social media community to help increase brand awareness. PRSA-LA PRism Awards program recognizes excellence in communication through strategic and tactical public relations programs and materials. Marketing Maven was among other notable finalists including VIM Global Consulting for their work with Guacamelee! story and Rogers & Cowan for their relaunch of Myspace.
Marketing Maven’s Hot Iron Holster marketing campaign also received the gold 2013 Stevie® Award for Women in Business in the Small-Budget Marketing Campaign of the Year (<$3 million/€2 million) category. The Thomas Collective received a Silver Stevie Award for their client, Pisco. The Stevie Awards for Women in Business is an international competition produced by the creators of the prestigious International Business Awards and American Business Awards. The Stevie is widely considered to be the world’s premier business award.
The launch campaign was recognized by the 2013 Stevie® awards for its results-oriented solutions. Media placements earned by Marketing Maven led to 31,388,563 impressions with a $1.05 Cost Per Mille (CPM) for public relations editorial efforts. Social media advertising led to 3,709,115 impressions with a $1.99 CPM for social media advertising.
With this award-winning combination of services, Marketing Maven is able to take an integrated approach to providing the right campaign management expertise to clients regardless of their size, needs, preferences or existing branding.
The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) is comprised of nearly 600 agency, in-house and independent public relations professionals representing LA-area corporations, academic institutions, government agencies and nonprofit organizations.
PRSA-LA was incorporated in 1948 as one of PRSA's first five founding chapters. Members benefit from chapter events, educational and networking opportunities, industry advocacy and a wide range of professional development resources.
About the Stevie Awards
Stevie Awards are conferred in five programs: The American Business Awards, the Asia-Pacific Stevie Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.stevieawards.com.
About Marketing Maven
Marketing Maven is an integrated LA marketing firm focusing on public relations, Hispanic marketing and social media. Unlike most public relations firms, Marketing Maven helps entrepreneurs grow their businesses by utilizing advanced metrics to measure ROI. The Marketing Maven team understands the moving pieces that make up the foundation of any company selling direct to consumer (D2C) or business to business (B2B). Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports and online product reviews to help increase revenue and merit capital from investors.
Marketing Maven specializes in building communities and expanding client direct marketing databases. Social media services include support on platforms including Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+, LinkedIn, among others. Marketing Maven’s advanced reporting helps its clients to determine what content is helping to drive website traffic and sales. Visit MarketingMavenPR.com for more information.