New Addition to Allows Visitors to Create a Measurement Profile for the Perfect-Fitting Dress Shirt

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The measurement profile is the key to creating a dress shirt that looks and feels like no other.

Exterior of virtual ICUSTOMSHIRTS store
The idea is that by avoiding the hassle of the in-store experience and getting it right the first time, users will come to appreciate the shirt-buying process., the home of a web-based customization tool for men’s dress shirts, has just introduced a new feature that will streamline the user experience and ensure a perfect-fitting product every time. The launch of this functionality stresses the importance of attention to detail in creating a one-of-a-kind, custom dress shirt.

Returns and exchanges are as much a part of the holiday season as Christmas trees and good food. Many men, however, will simply put up with poor-fitting clothing or stick to well-worn items rather than search for something new that fits their unique dimensions. Recognizing this reality, the founders of ICUSTOMSHIRTS meticulously designed and developed a dress-shirt customization tool to accommodate the needs and shopping habits of modern men. The idea is that by avoiding the hassle of the in-store experience and getting it right the first time, users will come to appreciate the shirt-buying process.

With the introduction of this section, users can enter their unique measurements—for example the shoulders, the sleeve length, the chest, the neck, the biceps, the forearms—even before designing a dress shirt. Alternatively, they can enter their measurements after the customization process or choose from off-the-rack sizes based on a few key details, such as their height, weight and general proportions.

The measurement profile is accessible to anyone, even those who haven’t previously ordered a shirt through After entering a few basic details, users are asked to select their body type with the help of images. Next, a brief series of more descriptive details—for example height, weight, normal shirt size and posture.

At this point the system automatically populates the user’s measurements based on their provided data. However, they are encouraged to have someone help them measure to compile the most accurate measurement profile possible (a series of online tutorial videos demonstrates how to properly take each measurement). After replacing the default values the process is completed and users will be able to access and update their measurement profile at any time.

And since those dimensions are stored in the ICUSTOMSHIRTS database, there is no need to worry about having to re-measure or start from scratch when returning—each new dress shirt will fit as well as the first.

Following the next phase of development on the website, users will also be able to request a free measuring tape, the kind used by tailors to ensure perfect-fitting clothing for their high-end clients.

About ICUSTOMSHIRTS represents a new and convenient way to shop for men’s dress shirts. The website features a shirt customization tool that allows users to decide every detail, from fabric and fit to the finer details such as collar, cuffs, pockets and even monogramming. Fully 3D-rendered images show changes in real time, in a highly faithful representation of the actual product. ICUSTOMSHIRTS is also a source for men’s style tips and advice.

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Justin Bauer
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since: 08/2013
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