Search Engine Tunneling - PuZLink Comments on Impact of Google on Search Engine Optimization in 2013

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Search Engine Tunneling: comments on the discussion of whether Google helped or hurt search engine optimization in 2013. Developments point to the value of PuZLink’s proprietary search engine tunneling (SET) in building an online business.

Search Engine Tunneling

Search Engine Tunneling |, the creator of the search engine tunneling (SET) process, says the ongoing updates being made by Google to its algorithms is ultimately helping businesses and consumers alike.

“Every year Google implements updates that affect how their search engine functions as well as the strategies businesses use to accomplish optimum search results,” said David Capo, founder of “This past year several Google updates have had observers asking whether those changes have helped or hindered SEO, which is a discussion we welcome in the context of search engine tunneling.”

Search engine tunneling, the proprietary online communication process created by, is altering the way consumers are discovering companies on the Web by helping them focus on the optimum words to use in solving the Internet puzzle. created the SET formula to introduce its clients to the Internet and help them develop their brand. Whether standing alone or teamed with traditional search engine optimization (SEO) techniques, SET is a powerful tool that presents companies with significant advantages in the online world.

SEO was once considered the preferred strategy for businesses seeking to be found online. Google, the leading search engine and top-ranked website in the world, has wielded tremendous influence over how SEO is utilized in the web design and development industry.

Google’s updates in both 2012 and 2013 refined its algorithms and further developed its technologies. Results included penalizing low-quality content, unnatural links and other tactics that some webmasters employ in an attempt to manipulate search results in their favor.

“At, we recognize the updates made by Google as representative of the factors driving all of the major search engines,” said Capo. “Webmasters attempt to use the algorithms of the search engines to strengthen their websites’ rankings, which is their job, but they will understandably use whatever tactics that are available to them.”

Updates by Google, as well as those by Yahoo, Bing and other major search engines, are designed to create a greater degree of legitimacy to the search results returned by their systems.

“For webmasters who recognize the value of genuine search results based on legitimate content, the updates are welcomed as a way for the Internet to police itself,” said Capo. “That said, at we believe in the exponential power of search engine tunneling to produce greater results for companies that do business online.”

Using search engine tunneling, works with companies to first build their brand through a series of techniques that enable them to solidify their position online. From there, SET helps consumers find a company thanks to a creative application of web technology.

“Solving the Internet puzzle is all about words, and that’s true whether we’re talking about SEO or search engine tunneling,” said Capo. “However, search engine tunneling puts things in their proper order, making sure that a company uses the Web to build its brand first before utilizing the tactics that will cause consumers to find them on the Internet.

“While there is clearly a place for SEO in the web design and development world, we’re confident that search engine tunneling is a more optimal way for a business to make a name for itself and be successful online.”

About PuZLink:

PuZLink LLC works with companies to succeed online by building ideas that will in turn build a business. The company welcomes inquiries from individuals or businesses interested in harnessing the potential of the Internet to build an online enterprise utilizing PuZLink’s proprietary approach to search engine tunneling (SET). More information is available online at

Media Relations:
Tom Delamater
Delamater Media Group
(330) 437-5975

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Tom Delamater
Delamater Media Group
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