Finance Company Hires Susan J. Campbell Copywriting Solutions for Re-Branding Initiative

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Midwest finance company hires Susan J. Campbell Copywriting Solutions (SJC) to develop branding and marketing strategies and to support all marketing efforts. Execution on these strategies is proving successful as the SJC team drives content development, social media management and rich multimedia asset development for brand promotion.

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Susan J. Campbell Copywriting Solutions (SJC), a leading content creation and marketing firm located in St. Joseph, Missouri, has announced that a leading provider in the financing and servicing for unsecured lending in key verticals, including Education, Medical, Membership and Consumer Goods, selected SJC to lead its re-branding and marketing efforts.

SJC brings an innovative team of marketing experts to this financing company to support the growth initiatives put in place by its CEO. The SJC team, working directly with the finance company marketing director, has introduced a new tagline, new name and new messaging to support an aggressive growth strategy, supported by a comprehensive branding strategy developed by SJC. Key initiatives beyond branding included a new website, new marketing materials, rich multimedia assets, social media management and a strategic content marketing initiative to drive new leads.

These efforts are already producing measurable benefits for the finance company through stronger brand recognition, exponential growth in traffic to the website, new lead identification and more. The company plans to utilize the branding efforts, technology advancements and facility investments to enhance its culture and drive long term success. SJC is playing a critical role in the process, staying abreast of the latest initiatives in the industry, recognizing opportunities for engagement and driving brand impressions through content creation and social media management.

“This client is one example of a comprehensive strategy we can develop and execute for our client base,” said Susan J. Campbell, President of SJC. “The key to success is the development of the brand strategy as it enables us to dig deep into the company’s DNA so we truly understand how they position themselves in the market, the profile of the target audience and the message they want to be able to communicate. Our job is to develop that message and execute on that strategy to help them achieve their goals. When the client trusts us to do so, we produce the results they need to hit their goals.”

The success SJC has been able to produce for this finance company has been duplicated for other clients in a variety of markets. As a result, these clients are talking, helping to lead to 700 percent growth for SJC in 2013.

About Susan J. Campbell Copywriting Solutions, LLC
As a full-service marketing communications and content company, SJC has impacted a wide range of small- to medium-sized businesses in commercial and non-profit sectors. It’s all about hitting your target, and SJC does this by getting to know the client and the story they have to tell. Partnering with SJC involves collaborating to develop a strategy that supports the client’s message. SJC knows the best channels to communicate the message, or call to action, to a larger audience. For more information, call 816-396-8575 or visit

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Susan J. Campbell

Rachel McCoy
since: 06/2009
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