Applied DNA Sciences Begins Work With Supima To Protect American Grown ELS Cotton

"We are determined to protect our brand from cotton purveyors who sell inferior and diluted goods, illegally using the Supima® brand. This is the finest cotton in the world, and we are excited to help APDN blaze the trail in protecting luxury cotton from counterfeiting."-Jesse Curlee, President of Supima

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

STONY BROOK, NY (PRWEB) December 11, 2013

Applied DNA Sciences (OTCQB: APDN), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, of DNA-based anti-counterfeiting technology and product authentication solutions, announced today that it has entered into an agreement and started working in collaboration with Supima, a non-profit trade association of the American Pima cotton growers. The collaboration is based on usage of APDN’s New SigNature T platform to mark, identify, and protect 100% U.S. grown American Pima, one of the most desirable luxury cotton fibers in the world, from counterfeiting and blending.

Work has already begun on the effort, starting on November 18, 2013, with the SigNature T marking of millions of kilograms (kgs) of cotton at a major cotton grower. The work should continue through the end of February, with nearly 50 million kgs of American Pima or Extra Long Staple (ELS) cotton in a steady manufacturing run.

The non-profit Supima organization is composed of Pima growers from the states of Arizona, California, New Mexico and Texas. Supima strives to improve the quality of American Pima, including the assurance to its member companies and consumers that cotton with the registered trademark Supima® label is geniune. Users of the Supima® brand name must be licensed for the use of that name; authentication of the SigNature T mark in the downstream processes will prevent counterfeits and blended cotton from being sold as genuine Supima® products.

Now that the work of protecting some of the American Pima raw cotton fiber by applying the Signature T mark has commenced, users of American Pima will start to be able to prove its identity and originality using a forensic lab test. The marker has been tested and proven to resist all manner of washings, chemical treatments, heat, dying, and other threats. It is a permanent, unique and uncopyable marker of authenticity for Supima.

Working with APDN, Supima is now able to help its licensees prove originality and identity of the American Pima cotton at all stages of the supply chain and on a finished garment at the retail level. American Pima authenticity can be assured at every step along the supply chain: from spinners to weavers, from fabric mills to designers to retailers and consumers.

Over 350-fine count textile mills, manufacturers and retailers from around the world are licensed to use the Supima® brand; licenses are given only to select, high-quality textile mills, apparel and textile manufacturers, and retailers whose products are made of 100% American Pima cotton. Authentication can potentially be performed at any of these textile mills, manufacturers and retailers globally.

Said Jesse Curlee, President of Supima: “We are determined to protect our brand from cotton purveyors who sell inferior and diluted goods, illegally using the Supima® brand. This is the finest cotton in the world, and we are excited to help APDN blaze the trail in protecting luxury cotton from counterfeiting.”

About Applied DNA Sciences

APDN is a provider of botanical-DNA based security and authentication solutions that can help identify and protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and DNAnet®, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.

The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDN’s future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN’s SEC reports and filings, including our Annual Report on Form 10-K, filed on December 20, 2012 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.


Contact

Attachments

ADNAS logo