"Content marketing, blogging platforms and social media allow brands to connect with their current and potential customers, but integrating a precisely targeted online advertising campaign can yield powerful results," said Philip Swibinski.
Secaucus, NJ (PRWEB) June 30, 2013
New Jersey Public Relations Firm Vision Media Marketing Inc. is now offering its clients a full range of audience targeting solutions to enhance online advertising campaigns, the company announced. The firm sees robust online advertising as part of a healthy spending mix to create a powerful online experience where brands and institutions can market themselves directly to the consumer. Vision Media Marketing offers in-house design of effective rich media banner advertising and works with network partners to make sure these ads are delivered to the best possible audience.
"With the continued weakening and fragmentation of the traditional media, particularly at the state and local level, brands need to look for new ways to reach out to the public," said Philip Swibinski, an Account Executive who directs the firm's digital offerings. "Content marketing, blogging platforms and social media allow brands to connect with their current and potential customers, but how do you build a following? That is where we believe integrating a precisely targeted online advertising campaign can yield powerful results and increase ROI."
While audience targeting is standard practice in marketing for national brands, regional and local concerns may soon begin to see the benefits of expanding online advertising as well, according to Swibinski. Vision Media Marketing believes that a mixture of online advertising, search engine optimization, content marketing, social media usage and inbound marketing is essential for effective online marketing.
Vision Media Marketing maintains a blog, VMMI Policy Perspectives, and it distributes a quarterly newsletter to clients, colleagues and other interested parties. For more information, please call Philip Swibinski at 201-864-0600 or visit http://vmmi.net.
About Vision Media Marketing
Vision Media Marketing Inc. was incorporated in 1985 by Jean Swibinski and Paul Swibinski, who continue to direct the company. A full-service public relations and media communications firm with a long history of successfully delivering clients’ messages, it specializes in public policy issues and crisis communications. Vision Media helps clients break through today’s cluttered media landscape to get their voices heard.