Gravelsins | Bonsell's Creative Uses Advanced Analytics To Drive Creative Marketing For Retailers

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Gravelsins | Bonsell now offers an end-to-end campaign service for retailers that builds creative by using advanced data analytics as a foundation. Flyers, merchandising, in-store signs, emails and ads can all be executed with key motivators built into their branded messages.

If you don't apply the right analytics to your messages to sell the right things, the right way, to the right consumers, then sales are lost.

Davis Gravelsins, partner at Gravelsins             | Bonsell announced the launch of an advanced end-to-end marketing solution for retailers. The new service uses advanced retail analytics as a foundation for optimized, branded messages. The analytics are used to define creative execution of promotional flyers, emails, social media posts, microsites, print ads, in-store signage and employee communications, without the need for focus groups.

“In the retail world, poor execution will kill you,” explains Gravelsins. “You may have the best data, the best products and the best prices in the world, but if your messages do not sell the right things, the right way, to the right consumers, then sales are lost.”

Analytical insights are able to pinpoint consumer motivators and weave them into meaningful words and visuals about the right products at precisely the right price points. With this insight, retail marketers can fine-tune advertising and in-store messages; those to individual customers as well as those for the mass audience.

Gravelsins | Bonsell has extensive retail experience working with clients including Shell Canada, Fairweather, Athletes World, General Motors, RBC and ING Direct.

“From the vantage point of our creative team, it's tremendously helpful to have accurate, actionable analysis in hand before we ramp up the creative process,” explains Gravelsins, “ It helps us move more merchandise per client dollar.”

For more information, please contact:

Davis Gravelsins – Partner, Director Client Services
Direct: 416-706-7669
Email: davis(at)gravelsinsbonsell(dot)com

Gravelsins Bonsell is an independent, full-service creative content studio with headquarters in Toronto, Canada. We provide visibility and attract business for our clients by offering their individual audience members with the choice of watching, listening to and/or reading fresh, compelling and well-designed messages.

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