Tapit & HP Japan Show Off ElitePad’s NFC capability

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14 HP seminars across Japan NFC enabled so attendees can interact with their ‘HP ElitePad 900’s.

Tapit, the worlds most sophisticated NFC platform, making it possible to interact with physical objects using your phone and tablet, today announced Hewlett Packard Japan as a customer.

HP Japan will be using Tapit technology to enable interaction points throughout seminars ‘HP Partners Road Show 2013’. There will be 14 seminars across Japan this summer. Once attendees login by NFC embedded card for identification, they can tap their ElitePad on the interaction points to instantly find out more about the latest HP corporate and consumer products.

Tapit deploys NFC chips in and on objects. The chips talk directly to its cloud based systems via the ElitePad internet connection (3G, 4G, WIFI). Tapit’s systems then deliver the content to the customers phone depending on various customizable criteria. The Tapit infrastructure was purpose built for enterprise grade customers like HP who require turnkey and scalable NFC marketing solutions. Tapit analytics systems analyze real world behavior and report live to it’s customers.

“Several ground breaking NFC opportunities are emerging from Tapit Japan. We are noticing trends around the world with NFC, it is the innovative consumer tech companies like HP who are adopting NFC the fastest. They are starting to enable their physical real world marketing with NFC allowing consumers to get information about their products in lightning speed,” said Andrew Davis, Tapit COO and Co-founder.

“This is our first Tapit project in Japan. It's a great pleasure to start with such an innovative tech giant like HP. Tapit connects physical real world places and objects to any kind of online content and services. This capability brings about new experiences and benefits of ‘Offline to Online’ or ‘Offline to Online to Offline’ to consumers. As Tapit is new to our market, we expect that most of the campaigns and opportunities will be from companies like HP who have a strong wish to be innovative,” said Tomohiro Hagiwara, CEO of Aquabit Spirals Inc. (Tapit distributor in Japan)

Tapit Japan Contact
Aquabit Spirals Inc.
Phone : +81-3-6450-3758
Fax        : +81-3-6450-3759
Website : http://spirals.co.jp
Facebook: https://www.facebook.com/aquabit.spirals
Email : global(at)spirals(dot)co(dot)jp

About Tapit
Tapit is a global Near Field Communications company, simplifying the way people access information on their phones. Tapit collaborate with companies across a broad range of sectors including governments, retailers, telecommunications & media owners helping them turn their static physical objects & environments such as product packaging, museums, billboards & stores into an eco-system of interactive Tapit powered gateways that effortlessly connect people to rich digital information all via a simple “tap” of their phone.

Founded in March, 2011 Tapit is widely referred to as a global leader in using Near Field Communications to create magical, effortless and fun ways for people the world over to access digital information.

Tapit is headquartered in Sydney with operations in Sweden, UK, France, USA, Japan, Dubai & Vietnam.
Read more: http://www.tapit.com.au
Follow us: @tapitnfc on Twitter
Email us: contact(at)tapit(dot)com(dot)au

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Jamie Conyngham
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