Through social media, [companies] can interact on a more informal basis with their customer base... They can also help to build brand awareness for their products and services, and hopefully, brand loyalty.
Phoenix, AZ (PRWEB) July 11, 2013
Social Media should be an integral part of any company’s current marketing plan. However, many companies struggle with some of the finer details of running a successful social media campaign. For content to be found and to have it engage current and prospective customers, it needs to be posted at the right time and in the right place. How often to post and where to post each type of content are also areas that many companies struggle with. To ensure that their social media efforts are not wasted or ineffectual, many companies turn to Social Media Management Professionals like Dynamic Search to help them direct their efforts.
Why is social media so important? The following are some of the current statistics that demonstrate the reach and impact of social media today:
- 82% of Americans between the ages of 18-25 have a social profile.
- Over 750 tweets per second are shared on Twitter.
- Two new members sign up to LinkedIn every second.
- Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined.
- Google+ is adding 625,000 new users every day.
- More than 110 million smartphone users in the U.S and Europe access social networks and blogs on their phones.
Reviewing the above statistics, it is obvious that social media represents a large marketplace for companies to tap into. Through social media, they can interact on a more informal basis with their customer base. They can respond in real time, taking advantage of rapid response times to handle problems or announce opportunities. They can also help to build brand awareness for their products and services, and hopefully, brand loyalty.
However, any good social media marketing program needs time to set up and maintain. While some items may get a lot of viral exposure, most items need some time to be shared and reach a good sized audience. For this reason, a structured campaign is essential. It will include research and development of content, publishing, broadcasting and sharing of content, engagement with the audience and monitoring. The last step is vital, as it allows a company to measure their return as well as to refine or redirect their message.
Since all of these steps take time to develop and implement, in the past a six- to 12-month commitment was required. This allowed the management company sufficient time to get enough feedback on the campaign to produce meaningful results and reports. However, many companies have expressed a desire to include these expenses as a part of their monthly budget, allowing them to expand or adjust their efforts as needed.
In response to this demand, Dynamic Search is now offering monthly billing for their social media management services. While they still recommend that companies stay with the program for many months, ideally indefinitely, this will allow companies to budget for these marketing efforts on a month by month basis. For more information or for a quote, please contact Asher Elran at 1-800-694-9853 http://www.webds.com.