As a pioneer in cinema projection system with more than 80 years of expertise, Christie has established its name as the innovator in both film and digital projection technology.
Kuala Lumpur, Malaysia (PRWEB) July 04, 2013
TGV Cinemas Sdn Bhd (TGV Cinemas), Malaysia’s premier theater operator, is set to transform the entertainment landscape in Malaysia as its chain of cinemas become fully digitised following the successful installation of 164 Christie® DLP Digital Cinema® CP2220 projectors at TGV’s 21 sites in Peninsular Malaysia. The success also led TGV to acquire an additional 200 Christie Solaria® series digital cinema projectors.
The Christie CP2220 digital cinema projector delivers 22,000 lumens with a 3kW lamp in a cost-effective, compact solution for flexible mounting, servicing and installation. As well, it offers full 2K resolution triple flash for 3D projection and built-in support for HDCP and de-interlacing of alternative content. In addition, the Christie CP2220 was designed to allow a convenient field upgrade to 4K, providing exhibitors with an additional return on their investment. The result is a projector that offers bright, high performance projection with low operating costs, thereby giving exhibitors greater reliability and lower cost of ownership.
Riding on the wave of digitisation for the silver screen, most films are captured, stored, edited, displayed and distributed in digital format nowadays. “The advent of digital cinema invariably translates into better picture quality for the audience’s viewing pleasure. Compared to the old method of projection using 35mm film which is easily subject to wear and tear over time, digital cinema has its edge in preserving the quality of the contents in hard disk. Whether it’s viewed at the first or 100th screening, the film will still look as good as what the director intends to show the audience. By switching to digital cinema, it’s also environmentally friendly with substantial reduction in our carbon footprint from having to transport the films and creating a safer working environment by eliminating the use of ‘flammable’ film reels. Ultimately the audience are the ones who benefit most from the digitisation,” said Gerald V. Dibbayawan, Chief Executive Officer of TGV Cinemas.
“With Christie Solaria Series digital cinema projectors installed in our cinemas nationwide, we’re fully confident that the pristine visual-projection quality, undisputable reliability associated with the Christie brand as well as the flexibility to upgrade when needed will place us as Malaysian’s cinema of choice.”
Christie partnered with Eugenetek Corporation (M) Sdn Bhd for the installation, testing and commissioning of the projectors at TGV. Danson Foo, director, Eugenetek Corporation (M) Sdn Bhd, said, “We’re glad that TGV commences the roll out of its digitalization using Christie CP2220/CP2230 to be on par with its international counterparts thereby enjoying the many benefits of digital cinema.”
“Digital cinema is favored by exhibitors worldwide as it provides operational efficiency in terms of storage and manning of the projector. The daily film lineup can be programmed to fit into the exhibitor’s operational requirement. Exhibitors can also easily manage the insertion of pre-show advertisements. At the click of a button, the series of films and alternative contents can run on the server and be projected onto the screen automatically. Gone are the days when a staff has to permanently standby at the projector throughout the screening for 35mm film. These advantages eventually reduce the operational cost for exhibitors in the long run.”
“The screening of ‘The Hobbit: An Unexpected Journey’ in December 2012 marked the beginning of the HFR (high rate frame) era that immerses audience in films shown at higher frame rate than the traditional 24 frames per second (fps), making the images very life-like. This is just one recent example of how the ever-evolving technology has enhanced the cinematic experience of moviegoers. Undoubtedly, technology has also changed how exhibitors project film contents to the screen,” said Lin Yu, vice president, Christie Asia Pacific.
“As a pioneer in cinema projection system with more than 80 years of expertise, Christie has established its name as the innovator in both film and digital projection technology. Though the digital cinema only starts evolving in 2010 with the first projector from us, we’ve deployed more than 38,000 digital cinema projectors globally to date. We’re honored to be involved in the cinema digitalization drive in Malaysia by converting TGV from film to digital projection technology, benefitting both the moviegoers and exhibitor. Christie’s cinema solutions will transform the cinema landscape in Malaysia as we’ve done so in other parts of the world.”
Christie Digital Systems USA, Inc. a wholly-owned subsidiary of Ushio, Inc., designs, builds and installs customized projection display solutions. Christie delivers turn-key solutions for sophisticated virtual reality, simulation systems and control room environments including high-resolution power walls, multi-sided immersive environments, curved screen displays, domed simulation and multi-projector arrays. Industries and organizations that rely on Christie range from government agencies to oil and gas, aerospace to entertainment, and manufacturing and design to pharmaceuticals. For more information, visit http://www.christiedigital.com.
About TGV Cinemas Sdn Bhd
TGV Cinemas Sdn Bhd (TGV Cinemas) was the first to introduce the multiplex concept and is now the owner and operator of Malaysia’s premier multiplexes at major shopping centres in Kuala Lumpur, Selangor, Negeri Sembilan, Perak, Penang, Johor and East Coast of Peninsular Malaysia. To date, TGV Cinemas has 21 multiplexes with 167 screens and some 31,043 seats in its fold. TGV Cinemas commits to ensure and evolve the needs and wants of the cinema-goers. Currently, TGV Cinemas have 2 IMAX® theatres in TGV Sunway Pyramid and TGV 1 Utama Shopping Mall. More information about the company can be found at http://www.tgv.com.my. You may also connect with TGV on Facebook and Twitter.
For more information contact:
Public Relations Manager, Asia Pacific
Phone: + 65 6877 8761
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