StrikeIron® Partners with Marketo® to Offer Data Quality and SMS Solutions

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StrikeIron Joins Marketo LaunchPoint™, the most complete ecosystem of marketing solutions.

StrikeIron, the leader in end to end API management and cloud based data solutions, announced today that it has partnered with Marketo (NASDAQ: MKTO), the provider of a leading cloud-based marketing software platform, by joining the LaunchPoint ecosystem.

As a LaunchPoint solution partner, StrikeIron ensures that accurate and valid contact information enters Marketo, strengthening the foundation and framework of the marketing automation platform. StrikeIron’s Email Verification and Address Verification solutions cleanse email addresses and mailing addresses in real-time at point-of-entry.

In addition, Marketo is further enhanced with StrikeIron’s SMS text messaging integration. With support coverage of 600+ carriers in 60+ countries, Marketo customers can now quickly send text messages to their contacts all over the world.

“Capturing and enhancing accurate customer data is mission-critical for marketers in today’s data-driven world,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “StrikeIron’s integration into the Marketo platform help businesses easily and effectively communicate through email, direct mail and mobile channels.”

StrikeIron’s Email Verification, Address Verification, and SMS Text Messaging solutions are now available in LaunchPoint.

“Being included in Marketo LaunchPoint is a privilege for StrikeIron,” said Sean O’Leary, president and chief executive officer at StrikeIron. “We are excited to add further value and power to Marketo for the thousands of marketers that utilize the platform every day to grow their business.”

About StrikeIron:

StrikeIron serves customers around the world by delivering an end to end API Management cloud platform, IronCloud®, and data-driven API solutions. We provide email verification and hygiene, address verification, phone validation, phone append, SMS text messaging, and sales tax solutions to organizations in a variety of markets. StrikeIron solutions are delivered as Web services that can be easily integrated into any application or system. Additionally, our solutions are pre-integrated into leading platforms like: Magento, Marketo, Eloqua,, Informatica, Oracle CRM On-Demand and more. Visit us on the web at

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo, (NASDAQ: MKTO) uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

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