Customers are used to accessing virtually limitless information at the time, place, and even on the screen of their choice. Companies that interact with today’s savvy B2B buyers must to rise to the occasion and deliver on their high B2C expectations.
Atlanta, Ga. (PRWEB) July 01, 2013
Business-to-business (B2B) sales are on the rise, yet only 25 percent of B2B sellers currently have an e-commerce site. To raise awareness of this emerging industry challenge, today ShopVisible, a SaaS commerce platform provider, released an infographic illustrating why B2B sellers should treat business buyers like the sophisticated consumers that they are. Click here to access the B2B infographic.
In the United States, B2B sales are projected to surpass the $550 billion mark in 2013 alone – more than twice the online business-to-consumer (B2C) sales expectations. Not surprising, B2B buyers are turning to the Internet to make buying decisions in larger numbers than the industry has ever seen. In fact, 77 percent of B2B buyers research online before even talking to a sales representative.
“Through the evolution of e-commerce and social media, all of us in our personal lives have developed high expectations about how we should be able to shop - from buying shoes, to getting movie tickets, to choosing our next meal,” said Sean Cook, co-founder and CEO of ShopVisible. “The business community has been slow to realize that consumers like ‘Melissa’ in our infographic do not check their expectations at the door when acting in their ‘day jobs’ as business professionals.”
“Customers are used to accessing virtually limitless information at the time, place, and even on the screen of their choice. Companies that interact with today’s savvy B2B buyers must to rise to the occasion and deliver on their high B2C expectations,” Cook said. “At ShopVisible, we help sellers do just that by offering a full suite of B2B commerce capabilities to support even the most complex scenarios.”
For more information on ShopVisible’s B2B e-commerce solution, visit http://www.ShopVisible.com or email inquiries(at)shopvisible(dot)com.
The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at http://www.ShopVisible.com and by following @ShopVisible.