The Gervais Group Announces Upgrades and Additional Services on its New Website
Atlanta, GA (PRWEB) July 07, 2013 -- The Gervais Group, a recognized leader and innovator in the fields of website design, ecommerce, reputation management, internet marketing, and IT support, is pleased to announce that its newly designed website will feature numerous upgrades and additional services. The new upgrades and services are designed to accommodate the growth in demand for the Gervais Group’s online services as well the expanding breadth of industries seeking to enhance their web-based initiatives.
The growth in demand for online services such as website design, ecommerce, reputation management, and internet marketing is being facilitated in part by the rapidly changing environment for businesses on the web. These changes include the rise of social media as a primary means of communicating with customers, the explosive growth of internet access using mobile devices, and the evolving methodologies that search engines use to rank web pages in their search results.
These changes can prove challenging for businesses that have previously run online marketing campaigns as well as for those that have yet to fully engage in web-based initiatives. Some of the most vexing challenges facing businesses that are trying to increase their internet-based results are the paradigm changes that have rendered long accepted marketing, branding, and SEO strategies as obsolete.
Marketing and branding campaigns, which have traditionally been a one way conversation starting from the business and ending with the customer, now must be re-oriented to a two way interaction as social media sites provide an increasing number of ways in which their communities can communicate with businesses and with each other. SEO practices are evolving rapidly as well as traditional strategies such mass content distribution and purchasing links either return little or result in penalties from the search engines. Much like marketing and branding initiatives, social media is playing an expanding role that can largely determine the success or failure of an SEO campaign.
One of the primary advantages of these changes, and a growing driver of demand for online services, is that these major paradigm changes have resulted in an environment where even the smallest businesses can embark on website design, ecommerce, reputation management, and internet marketing campaigns that were once the sole province of enterprise-sized businesses. Despite its complexities, in this environment the integration of the Gervais Group’s cost effective solutions with the increasing affordability of online services can now provide results that deliver material returns to businesses of all sizes.
Regarding the new website design Jason Gervais, Senior Project Manager of the Gervais Group said, "The web is changing so quickly that businesses are having a difficult time navigating their way through the strategies that will deliver results versus those that are delivering diminishing returns.” He added, “Our intention is that the new Gervais Group website will provide insight and value for businesses that are looking for answers in this dynamic environment.”
Jason Gervais, Gervais Group, http://www.gervaisgroup.com, 1-(800)-381-9358, [email protected]
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