“Microsoft partners need to realize that their buyers have changed...If they’re not developing content that their buyers find of value, they risk becoming irrelevant.”
Reston, Virgnia (PRWEB) July 01, 2013
FullQuota announced today that CEO Reed Overfelt has been selected to be a featured speaker at Microsoft’s Worldwide Partner Conference, an annual gathering for the members of Microsoft’s partner channel. This year’s event is being held July 7-11 in Houston, Texas.
Overfelt, an industry-leading expert on content marketing, will address one of the most critical issues for Microsoft partners: the need for a comprehensive content marketing strategy. He will do this in two sessions: “Marketers, Stop Thinking Like Marketers and Start Thinking Like Publishers and Socializers” and a keynote session, “15 Mind-Blowing Mobile Facts in 15 Minutes.”
Overfelt will teach partners how to better understand their target buyer and how to develop a comprehensive content marketing strategy that gets them found by perspective buyers. Google has made quality content an increasingly important aspect of search engine optimization. Modern marketing demands content to deliver results.
“Microsoft partners need to realize that their buyers have changed and their sales and marketing strategy needs to change to keep pace. If they’re not developing content that their buyers find of value, they risk becoming irrelevant,” Overfelt said. “Getting in their face when they’re not looking and wasting time and money on direct mail doesn’t work anymore.”
Marketers have to remember that buyers don’t like to be “sold,” they want to be helped. “They want content that is prescriptive and tells them how to address their particular business challenge,” he added.
Want to learn more? Attend Overfelt’s sessions at the Worldwide Partner Conference:
Session: 15 Mind-Blowing Mobile Facts in 15 Minutes
Date: July 9, 2013
Time: 12:50–1:10 pm CT
Location: The Commons
Session: Marketers, Stop Thinking Like Marketers and Start Thinking Like Publishers and Socializers
Date: July 9, 2013
Time: 3-4 pm CT
Location: GRBCC AD: 320
FullQuota is the #1 Content Marketing Agency for technology companies. We partner with you to dream up, create, and deliver insanely effective content marketing programs that deepen engagement, extend your brand, and achieve your goals. Most importantly, what we do works. Every technology company we work with, which includes Microsoft and Avanade, sees results they can measure: more traffic, more inquiries, and more leads.
Learn more at fullquota.com or 855.317.5191.