Trueffect Receives New Line of Credit from East West Bank

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New funds to provide working capital to support continued growth

“Trueffect is uniquely positioned to capitalize on the opportunities in the First-Party advertising space given our innovative technology and team of experts who are moving Trueffect, as well as the market forward,” said Finn Faldi, CEO of Trueffect.

Trueffect , the leading First-Party Media and Measurement Platform for large performance advertisers, today announced it has entered into a new agreement with East West Bank to provide the company with working capital to support its continued growth in First-Party data technology.

East West Bank is a full-service commercial bank serving businesses throughout the U.S. and Greater China and offers a complete line of products and services, in addition to an experienced staff committed to their customer’s success. Currently focused on expansion in the Rocky Mountain Region, East West Bank identified Trueffect for its market leading technology and growing leadership position.

"East West Bank is committed to partnering with innovative companies across the technology sector,” said William Fong, executive vice president and head of Northern California Commercial Lending for East West Bank. "Having recently been named one of the Top Colorado Companies to Watch for 2013 by the Colorado Office of Economic Development and International Trade and with a strong trajectory for growth, we look forward to providing the capital to fuel this growth and the company’s future success.”

Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect’s patented First-Party ad targeting and measurement technology allows advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

“Trueffect is uniquely positioned to capitalize on the opportunities in the First-Party advertising space given our innovative technology and team of experts who are moving Trueffect, as well as the market forward, “ said Finn Faldi, president and CEO of Trueffect. “East West Bank is aligned with our vision and structured favorable financing that provides us access to working capital and is eager to support our continued growth.”

About Trueffect (http://www.trueffect.com)
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or http://www.trueffect.com.

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