Cristia Medical Supply, Inc. Boosts its Customer Connectivity by Creating a Wordpress Blog
West Palm Beach, Florida (PRWEB) July 01, 2013 -- Cristia Medical Supply, Inc. has announced plans to start a word press blog that will act as a platform for connecting with customers. This move is set to provide an avenue through which the company can provide relevant product information to its customers, something that will translate into higher levels of customer satisfaction.
Over the past few years blogs have become increasingly popular as an informal avenue of delivering relevant information to customers. These online platforms contain product reviews. Articles and videos that highlight the company’s products and how they address various customer needs. Through these blogs companies can package relevant product information in a manner that appeals to the customers and thus acts as an incentive for these customers to purchase goods and services.
According to Cristia Medical Supply, Inc. customer service manager, Johnathan Anderson, “Creating a tailor made blog that highlights the company’s product line will not only help to keep the customers informed but will help to drive traffic to the company’s online platform.” This is set to expand the company’s customer base and translate to higher profitability figures.
Blogs provide an objective platform through which one can post critisms, reviews and highlight products that are helpful to customers. This differs from conventional advertisements because they shade light on both the negative and positive elements of the products and thus induce a sense of authenticity that builds customer confidence.
Over the years conventional marketing platforms such as Paid advertisements have paved the way for more personalised platforms that connect with customers on a personal level such as blogs. Besides providing interesting content to the customers, these blogs highlight product specific information that helps customers understand the relevance, benefits and utility of certain products without necessarily overwhelming the customer with irrelevant advertisements.
The greatest benefits of company blogs is that they facilitate transparency, since they act as a vessel through which customers can tap into important company information and make viable purchase decisions based on this information. A blog that is objective, unbiased and balanced draws readership from both the company’s customers and customers of rival products, something that helps cultivate a formidable customer base for the company.
The Cristia Medical Supply, Inc. blog will help bridge the information gap between the company and its clientele, something that is in line with the company’s policy of maximum customer satisfaction.
Cristia Medical Supply, Inc. has over the years cemented its position as a leading medical supply distributor through its commitment to quality, affordability, and customer satisfaction. The company stocks an array of medical supplies and medical equipment that can be purchased through its ecommerce platform.
Jonathan Anderson, © Cristia Medical Supply, Inc.
Jonathan Anderson, Cristia Medical Supply, Inc., 800-288-5954, [email protected]
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