Relevate’s Wireless Telephone Identification Service Is Available to Telemarketers Who Need to Identify Wireless Telephone Numbers to Comply With Upcoming FCC Regulations
Springfield, VA (PRWEB) July 10, 2013 -- Relevate® announced today that its Wireless Telephone Identification Service is available to telemarketers who need to accurately identify wireless telephone numbers in order to comply with the new regulation going into effect on October 16, 2013. In a Report and Order issued by the Federal Communications Commission (FCC) in February 2012, several new requirements for telemarketers were put into effect pursuant to the Telephone Consumer Protection Act of 1991(TCPA).
One of the new obligations going into effect October 16, 2013 requires that companies must obtain prior express written consent from consumers prior to using an auto dialer to make telemarketing calls to their wireless numbers. The significant change is that the consent must be written and signed, and the “existing business relationship” exclusion has been removed.
This provision does not apply to purely informational or transactional calls or messages, such as flight updates, calls by or on behalf of tax-exempt nonprofit organizations, calls for political purposes, surveys, or bank account fraud alerts. The rule for the delivery of an autodialed or prerecorded non-marketing call or text message to a cell phone remains the same: only prior express consent is required, provided that the call or message contains no upsell or other marketing content.
Relevate’s Wireless Telephone Identification Service includes a three-step process to identify wireless telephone numbers so they may be flagged on customer data files. Companies using Relevate’s Wireless Telephone Identification Service may include the details of the service in their corporate compliance documentation.
About Relevate®
Relevate, with its headquarters in Springfield, Virginia, is a data insight and management company that combines the power of analytics and quality data assets to deliver a comprehensive range of marketing intelligence and digitally driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.
Gay Bitter, Relevate, http://www.relevategroup.com, (703) 658-8321, [email protected]
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