Former Apple Exec Peter Krasniqi Named Head of Performance Advertising at Tapad

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Former iAd for Developers Lead to Drive Tapad’s Next Generation of Direct-to-Brand Services

“Peter's experience will be key for us as we prepare to launch the next generation of service offerings for performance marketers while capitalizing on our core technology,” said Traasdahl.

Tapad (http://www.tapad.com), the leading providers of unified cross-device advertising solutions, announced the appointment of Peter Krasniqi to VP/Head of Performance Advertising. He starts immediately and is based in New York.

For the past three years, Krasniqi has served as iAd's (Apple) Sales Manager. He is best known for the successful launch of iAd for Developers, which became the largest revenue generator within iAd. Prior to Apple, he was Director of Performance Ad Sales at Quattro Wireless (acquired by Apple in 2010).

At Tapad, Krasniqi has been charged with both mapping and executing the company’s strategy for its next generation of services aimed at performance marketers.

“Peter brings a ton of experience and insight into the products, campaigns and inventory that have been successful in the performance space,” said Traasdahl. “This will be key for us as we prepare to launch the next generation of service offerings for performance marketers while capitalizing on our core technology.”

Krasniqi was born and raised in Brooklyn, NY. He has a BA in Psychology from the University of Michigan, Ann Arbor.

For more information about Tapad, please visit http://www.tapad.com.

About Tapad:
Tapad Inc., is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.

Contact:
Andy Morris, The Morris + King Company
andy(dot)morris(at)morris-king(dot)com/917-710-1802
or
Susan Lietz, Tapad
susan(at)tapad(dot)com/917-499-5053

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Andy Morris
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