MassiveImpact Names New Product Management Vice President

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Performance Mobile Advertising leader adds Eyal Zohar to lead Product Strategy and roadmap to the future.

MassiveImpact, a leader in performance mobile advertising, announced today the appointment of Eyal Zohar as Vice President of Product Management. Zohar brings over fifteen years of product management and marketing experience to his new role and will be responsible for the further development of MassiveImpact’s new publisher monetization system and other future technology developments. Zohar will report directly to Sephi Shapira, CEO of MassiveImpact.

“MassiveImpact is leading an important transformation in mobile advertising and I am fortunate to be a part of it,” said Zohar. “I am committed to the idea that technology is paramount to cutting down the mobile monetization value chain for publishers and find the opportunity to advance MassiveImpact’s current advertising offering and developing new ones exciting.”

Prior to his position with MassiveImpact, Zohar held director level product management positions at two mobile Internet companies: Mobixell, an industry leader in developing mobile video and internet technologies; and Comverse, a leading provider of software and systems for voice, messaging, mobile Internet and mobile advertising. Before that, Zohar held divisional and senior product marketing management positions at NICE Systems, a provider of global integrated digital recording and interaction management solutions; and Amdocs, which delivers customer care, billing and order management systems for telecommunications carriers and Internet service providers.

“Eyal Zohar is a seasoned professional in launching new products and, more importantly, has an excellent track record of forging strategic deals that aim at revenue growth,” said Sephi Shapira, CEO and co-Founder of MassiveImpact. “As the VP of Product Management, he will enable the company to advance our leadership in pure performance mobile advertising and ensure that our customers will continue to profitably promote their products on mobile devices.”

MassiveImpact’s real time performance (RTP) is a radical new approach that enables mobile advertisers to acquire new customers with a guaranteed ROI. New customers are discovered using TargetAdLive®, a patent-pending solution that analyzes potential customer data based on the mobile user’s conversion history. In addition, MassiveImpact automatically manages advertising inventory in a self-learning empirical manner, allowing for an optimal real-time, end-to-end advertising serving cycle, guaranteeing advertiser return on investment and maximizing traffic monetization for publishers.

About MassiveImpact
With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit

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DeeDee Rudenstein
The Cline Group
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