At JoTo [PR], we manage by statistics—we track our business process and our client campaigns by precise analytics, including internal PR campaigns
Clearwater, FL (PRWEB) July 01, 2013
In an economy where every action counts and each dollar is utilized to its fullest, a recent study showed that “slacking” employees are typically not unwilling to work. Rather, organizational issues and a lack of company guidance are often to blame for the lack of productivity. JoTo PR, a national public relations (PR) agency headquartered in Clearwater, Florida, says that inadequate employee engagement is the result of an internal PR issue.
The Florida PR firm, which represents companies from the 2.5-50 million dollar revenue range, has been seeing increasing requests from clients for internal PR help. With the use of a proprietary market research system, JoTo PR says they can get answers to questions that CEOs and HR executives are unable to get from their employees—and, in turn, get to the crux of their productivity issues.
JoTo CEO, Karla Jo Helms, says that employee surveys should give definite and executable activities that CEOs can take and implement in programs throughout their management structure—otherwise, CEOs will fail to navigate past the social answers that employees front up when asked questions about their job performance. Helms says that:
● Employees are generally willing to produce, and what is missing is the communication gap between management and employees, which inhibits a company culture from fostering high productivity.
● Internal PR campaigns should have the purpose of bettering the bottom line—just like any PR campaign.
Helms says her firm’s research findings corroborate with the Kelton study entitled America’s Workforce: A Revealing Account of What U.S. Employees Really Think About Today’s Workplace—leadership competencies, process improvements and employee training are all needed and wanted (1).
“PR, when done correctly, has the ability to communicate to a variety of target markets, but employees are unfortunately being overlooked as a target market,” said Helms. “They are a target market—just as consumers dictate what is sold, produced and marketed, employees dictate how much and what quality gets produced. PR is the tool to communicate to management the pulse of all of their different demographics.”
The Florida PR agency also touts the importance of CEOs needing to have the viewpoints of the entirety of their target markets in order to be able to see the actions through—different groups have different mindsets, diverse realities, and dissimilar concerns. Helms points out that it’s a PR practitioner’s job to learn and know this information. In turn, this is then able to assist CEOs and management in getting their message across and accepted, and acceptance brings about results. Helms states that forward-thinking CEOs would do well to implement basic internal PR practices that enhance employee engagement:
● Understand your team: Ensure that every employee can contribute to your business in some way. Maintain open lines of communication with everyone, and especially to those with whom you will be interacting regularly.
● Have a strategic approach: As a business owner, you must think in the long-term. Everything has a purpose—your employees are the key to evolving your message and marketing strategy. Make them aware that their contributions are not only wanted, but needed—if your employees feel dispensable, their motivation could wane.
● Hold regularly scheduled meetings. Scheduled meetings are essential for sharing original ideas and spawning the creative process. They also provide an opportunity for quality feedback and results that might otherwise have slipped past you.
JoTo PR says that the key to bridging the communication gap between management and production is finding the “why” as to the lack of productivity—because without that, programs being put in place would be put in over emotional barriers that inhibit real production. And over time, the new programs become the problem, since the initial reasons for the problems were never addressed.
“At JoTo [PR], we manage by statistics—we track our business process and our client campaigns by precise analytics, including internal PR campaigns,” said Helms. “The barometer for better PR is the bottom line—clients’ gross income will increase when PR is done correctly.”
JoTo PR represents businesses seeking higher credibility and consequently larger market shares generated from results-driven PR campaigns. The Tampa PR firm primarily represents clients in the healthcare, IT and finance industries, but has extended its clientele to include manufacturing and production companies.
For more information about JoTo PR, including the various services and free PR resources available from the PR agency, visit http://www.jotopr.com.
About JoTo PR:
Based in Tampa Bay, Florida, JoTo PR is an established Florida public relations firm founded by public relations veterans and innovators Karla Jo Helms and Diane D. Stein. The duo launched their PR firm to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds to the healthcare, financial and technology industries. JoTo’s holistic approach to Business PR begins with communications strategic plans and leads into fully-integrated PR campaigns designed to optimize company communication, improve marketing and sales return on investment (ROI), and expand business opportunities. For more information, visit JoTo PR online at http://www.jotopr.com.
1.“What Do U.S. Employees Really Think About Today’s Workplace?” Bulldogreporter.com. Bulldog Reporter, 14 Apr. 2013. Web. 19 June 2013. bulldogreporter.com/dailydog/article/what-do-us-employees-really-think-about-todays-workplace-new-study-provides-guidanc