The Real Estate Agent Registry Uses Personality Type to Connect People with Agents
(PRWEB) July 10, 2013 -- Headquartered in Miami Florida, The Real Estate Agent Registry is bringing personality back to the search for agents. In a conversation with principal owner Gregory Feit this week, he explains why his company has created an innovative new way of connecting these people that brings the process current, and into the age of social media using personality types.
As Feit explains, “…finding the right real estate agent has taken a back seat to finding the right property, but that’s kind of like putting the cart before the horse. Anyone can pop onto a dozen or more sites that will show you listings, but they’re all essentially the same. What makes this process different, and valuable as a buyer or seller is in the quality of your agent. Our customers achieve that quality by matching themselves with agents who have the personality types they prefer. It's a much more interactive selection process now. We use something called 'personality tiles,' which are based loosely on the Myers-Briggs and other personality profiles. No other site focuses on agents like we do.”
And it looks like he’s right. A simple Google search reveals a slew of websites that advertise real estate listings. “…those websites,” says Feit, “basically pull data from MLS or multiple list services from all over the country. They make good information readily accessible to the public, but where are the people behind the business? Where is the focus on the agents?”
“Making a good selection is tough these days,” says Michael Baram a partner in the new company. “I have been a real estate agent for years and I can tell you first hand that there has been a dramatic change – a shift if you will – to focusing on properties instead of people. We intend to change that."
A statement on their new website seems to sum it up best:
“Call it a revolution. Call it Progress. Whatever you call it, it's the future. We demand more information and our collective search for Real Estate professionals is no different. The computer age stole personality out of our 'search' criteria, we're bringing it back! With our program, you can search for Agents that not only meet your professional requirements but now - also the personality you prefer. A revolution? Maybe. The future? Definitely.”
Only time will tell if these entrepreneurs have the right idea. If you ask their investors, they’re betting big on this idea, and saying the concept has applications reaching far beyond any one business type. We'll keep you posted.
Greg Feit, Real Estate Agent Registry, http://www.rearegistry.com, +1 (954) 604-4409, [email protected]
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