Releases "How Cause Marketing Helps Pet Retailers Connect" eBook

Share Article announces publication of "How Cause Marketing Helps Pet Retailers Connect", an eBook that takes a dive deep inside the ever-changing world of the pet market.

How Cause Marketing Helps Pet Retailers Connect is a unique addition to contemporary business How-To literature. In clear, engaging detail, it reveals an emerging pet sector retail trend: the important role that Cause Marketing plays in building strong relationships with the consumer.

With the “humanization of pets” increasing – in which owners view their pets as family-members -- more consumers are aligning their wallets with animal causes that are closest to their hearts. From supporting anti-animal abuse efforts, to service animal organizations, they are spending more money on products and services that serve the greater good.

For retailers, establishing trust with the consumer is central to a Cause Marketing strategy. Programs focused on ending pet homelessness, funding spay and neuter programs, and forming rescue groups shows consumers that pet retailers care. Nestle Purina PetCare is one company that adopted this approach. In 2012, they saved more than 5,000 pets, helped 500 rescue organizations give adoptable pets care, and donated $13.7 million in retail value of products to aid the cause of homeless pets. This kind of campaign earns consumer loyalty.

How Cause Marketing Helps Pet Retailers Connect analyzes the pet market from the Cause Marketing perspective, making it ideal for pet marketers and retailers looking to show pet owners their commitment to building a better world for pets.

For the full story, download How Cause Marketing Helps Pet Retailers Connect.

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Cindy Frei
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