Kids II Debuts at Tokyo Baby & Kid Expo Supporting Recent Expansion in Japanese Market

Share Article

Featuring Oball’s rebrand and new items, popular Bright Starts and Taggies products

News Image

Driven by forward-thinking design, technology and fashion, Kids II continues to infuse the global market with industry-changing solutions for babies and parents as evident with its recent expansion in Japan. The company makes its presence known with its debut at the Tokyo Baby & Kids II Expo. With a portfolio of more than 400 products, Kids II will use the show to highlight its diverse product and brand offerings including key launches and advances.

Staged in its unique booth, the Kids II products will come to life displaying their uniqueness. Here, retailers and show visitors will experience the company’s distinctive innovations that have generated an endless pipeline of products within its powerhouse of seven brands: Bright Starts™, Ingenuity™, Comfort & Harmony™, Taggies™, Oball™, Baby Einstein™ and Disney™.

A first-time exhibitor, Kids II will feature Oball’s new look and products on the heels of the recent Rhino Toys to Oball rebranding. Oball puts a new twist on an old favorite with intriguing geometric designs, tactile materials and a bold spectrum of colors that captivate all children. Kids II will spotlight eight new Oball items including the classic designs that first won the attention and hearts of children and parents.

Kids II calls out another recent rebranding of a signature brand Taggies. Along with this rebrand comes more product, fashion and design options under Taggies. Its unique features soothe and fascinate babies with patterns, textures and fabrics and will be prominently displayed in the Kids II booth.

Additionally, Kids II’s largest brand Bright Starts will have a significant presence at the show, featuring our complete range. Alongside of Bright Starts will be Comfort & Harmony, Ingenuity and Having a Ball, rounding out Kids II full collection of products from toys to gear.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tara King