B2B Search Marketing Agency SmartSearch Marketing Appoints Executive Account Director

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B2B Search Marketing Agency Promotes Search Expert Kristie Colby To Serve Clients and Deliver Maximum Program Results

As Executive Director, Client Accounts, Kristie Colby is responsible for serving clients, leading strategic accounts, and managing cross-functional teams.

SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Kristie Colby has been promoted to Executive Director, Client Accounts, for SmartSearch Marketing. In her new position Colby will play a key role ensuring client satisfaction, delivering maximum program results, leading teams, and managing projects.

“Kristie has been with our firm for nearly five years,” said Patricia Hursh, president, SmartSearch Marketing. “During that time she has played a significant role focused on client retention, satisfaction and growth. She has a proven track record as a successful project manager and is a highly effective team leader. We are thrilled to expand her role at SmartSearch Marketing, and formalize her leadership position at the agency.”

As Executive Director, Client Accounts, Colby is responsible for serving clients, leading strategic accounts, and managing cross-functional teams. She excels at strategy development, program management, communication and reporting. Her goal at SmartSearch Marketing is to ensure client satisfaction and achieve maximum program results.

With more than 12 years experience in the search industry, Colby provides expertise in search marketing and account leadership to a variety of industries on local and national levels including Berkshire Hathaway, Bernstein Rein, Career Education Corporation (Le Cordon Bleu North American schools), LifeSize (a Division of Logitech), Confio Software, and QAD. She has substantial experience in creating and directing search marketing strategies and programs.

Colby holds a Bachelor of Arts, Organizational Communication, from Western State College. She currently resides in Castle Rock, Colorado, where she enjoys spending time with her husband and three sons. She is a football fanatic, cooking enthusiast and recently took up the challenge of climbing Colorado Fourteeners.

About SmartSearch Marketing

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy. SmartSearch clients are guaranteed to have a Google Certified AdWords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

  •     Strategic planning
  •     Search advertising
  •     Search engine optimization
  •     Content management
  •     Content strategy
  •     Content marketing
  •     Content creation
  •     Media buying and creative services
  •     Website usability
  •     Landing page development
  •     Conversion improvements
  •     Marketing analytics
  •     Social search
  •     Mobile website optimization

To learn more about SmartSearch Marketing, visit http://www.smartsearchmarketing.com.

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Kerry Allen
SmartSearch Marketing
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