Palo Alto, CA (PRWEB) July 09, 2013
Totango announced today a new member to its management team, welcoming ex-Salesforce.com executive Kaiser Mulla-Feroze as Chief Marketing Officer. Mulla-Feroze will be responsible for all aspects of marketing, including corporate communications, product marketing, and demand generation.
The appointment comes as Totango’s sales have grown 300% in the last six months and the company gears up for further expansion.
“The addition of Kaiser to our team is another step toward cementing our position as the technology and market leader in customer engagement solutions for SaaS and cloud businesses," said Guy Nirpaz, Chief Executive Officer of Totango. “With his deep software industry experience and credentials, Kaiser will raise the profile of Totango and help drive continued growth.”
Mulla-Feroze joins Totango after 12 years in executive positions at salesforce.com across products, marketing, and business development. Most recently he was GM of the Remedyforce business at salesforce.com, a partnership with BMC Software. In his early days at the company, Mulla-Feroze was instrumental in establishing salesforce.com’s product leadership position as the head of product management and product marketing. Previously in his career, Mulla-Feroze also served as a consultant at Accenture and the Corporate Executive Board. He holds an MBA from the Stanford Graduate School of Business.
“It’s an exciting time to join Totango,” said Mulla-Feroze. “With the rapid shift toward subscription-based cloud services, there is an incredible opportunity to redefine what customer engagement means for these companies. Totango has been at the forefront of helping cloud businesses drive more revenue by extracting actionable insight and customer intelligence from online product usage data. I’m thrilled to be part of Totango’s exceptional team and help pave the way for our next phase of growth.”
Totango is the leader in customer engagement management for cloud businesses. The company helps SaaS vendors and other online services drive higher trial conversion, product adoption, renewals and customer lifetime value by creating an active and engaged user base. Totango combines big data analytics with powerful segmentation and predictive tools to extract customer insights from product usage data and then guide vendors in taking the right actions with each customer, in real time.