Washington, DC (PRWEB) July 02, 2013
Troop ID, a Single Sign On that enables members of the military, veterans and their immediate family members to verify their identity online, today announced a coalition of national brands who are offering special, nationwide military appreciation programs to active duty military, veterans and their families through their digital channels. Previously, brands were unable to verify the military affiliation of customers on their websites or mobile applications. Due to concerns about fraud, military loyalty programs were mainly confined to brick and mortar outlets where cashiers could verify a physical credential.
Troop ID solves the digital credentialing problem by instantaneously verifying a customer’s eligibility against an authoritative database and relaying a trusted response to the retailer. Under Armour, the first national brand to offer an ongoing military and veteran appreciation program online, is joined by Sam’s Club, Overstock.com, WWE, uShip and 5.11 Tactical for the Fourth of July military appreciation campaign. While several of the offers are special promotions for the Fourth of July, all of the participating brands will continue to offer an ongoing military and veteran appreciation program after the holiday is over.
Blake Hall, Co-Founder and CEO of Troop ID and an Iraq war veteran, observed: "Our friends at Sam’s Club, Under Armour, Overstock, WWE, uShip and 5.11 Tactical understand that saying, "Thank You," to our nation’s current and former service members through a military recognition campaign is a powerful way to help them transition home."
Just after launching in November 2012, the White House commended Troop ID and those brands that partner with Troop ID to offer military discount programs. Over 175,000 current and former service members have registered for Troop ID accounts and the site currently signs up over 1,000 new members per day. Retailers who wish to integrate the Troop ID Magento, Demandware or Big Commerce cartridges can visit the marketplaces for those platforms or integrate directly against the API by visiting the Troop ID developers page.
Service members, veterans and their immediate family members can obtain a Troop ID account by registering at TroopID.com. Troop ID membership will always be free, but users will have to verify their military affiliation before claiming offers. To find out more information, e-mail help(at)troopid(dot)com or call 866.248.3526.
About Troop ID
Troop ID is a Single Sign On that allows eligible members of the military community to claim benefits while online. Our mission is to recognize a life of service. Veterans, service members, and their immediate family members are eligible for Troop ID accounts. Founded by Veterans, the site currently has more than 175,000 users. Additional information may be found on the Troop ID website
Co-Founder and Chief Executive Officer