What’s Smarter than a #Hashtag? Wicked Smart UBERFAN Auto-Tags for Sports
Minneapolis, MN (PRWEB) July 02, 2013 -- Sports apps, camera apps, social networks and search engines all have at least three things in common:
1. They are extremely popular.
2. They are experiencing growth.
3. None of them do well what the others do exceptionally.
Enter UBERFAN, which is on a mission to provide fans with apps to capture, share and find sports better than Facebook, Instagram, Twitter, Pinterest, YouTube and Google, combined. And, it is starting with Major League Baseball just in time for the 2013 All-Star Game on July 16 hosted by the New York Mets at Citi Field.
UBERFAN’s patent pending auto-tagging technology is adding fuel to the already white-hot second screen sports fan experience. According to Nielsen, 40% of TV-related tweets are about sports even though sports only represent 1.3% of TV programming. UBERFAN works with this existing behavior and enhances it with auto-tags that benefit fans in three key ways:
1. Less Effort: Auto-tags magically add more tags to content than a tweet can handle. This saves fans from spending time, space and energy typing hashtags, and gets them back to the live action faster.
2. Full Context: Auto-tags sync photos and comments to related plays in game timelines. This places content into the specific contexts of baseball, and provides a more intuitive way to follow real-time action.
3. Lasting Value: Auto-tags organize content by date and time, media type, game, play, team, player and stat. This makes every perspective and baseball moment easily searchable for every fan and generations to come.
“UBERFAN combines the instant qualities of social media with the enduring qualities of search engines,” says Terrence Barthel, UBERFAN Co-Founder and CEO. “Social networks were not designed for search, and search engines were not designed for social. UBERFAN was designed for both from the bottom up, and specifically just for baseball. Whether a fan wants to follow or participate in a live event in real time, or relive it down to the play at any time, UBERFAN has something for every type of fan."
Jeff Ess, UBERFAN Co-Founder and chief creative officer, adds: “Drop-down menus and buttons are not UI solutions, they’re lazy. Tap, press, swipe and scroll all mean different things and we believe multi-touch is way underutilized in sports apps. Navigation should be fun, intuitive, seamlessly integrated, unobtrusive, and always on demand. We’re reinventing sports apps, focusing on touch to improve the way fans experience sports.”
The use of touch is on full display with UBERFAN’s patent pending scoreboards that double as navigation to innings inside play-by-play game timelines. From there, fans can scroll through content in a masonry grid format and swipe through the owner, all fans and following views. UBERFAN calls its multi-directional navigation “infinite discovery.”
UBERFAN’s commitment to touch continues throughout the entire app. A simple long press provides fans quick access to the built-in native camera containing filters that capture the look and feel of media styles and personalities of each baseball era. After taking a photo, a 40-character headline or 140-character commentary and custom emoticons can be added to a card, which can also be selectively posted to Facebook and Twitter with a single tap.
With UBERFAN BASEBALL, fans no longer need to laboriously jump app-to-app, nor worry about oversharing baseball moments. Unlike non-baseball networks, every time a fan captures and shares a baseball moment in UBERFAN, it gets easier for all fans to find every and the best perspective, making baseball better.
For more information, please visit UBERFAN.com and download the UBERFAN BASEBALL app for free, now exclusively available in the Apple App Store.
Terrence Barthel, UBERFAN, http://uberfan.com, +1 612-208-0574, [email protected]
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