Bohemia, NY (PRWEB) July 10, 2013
On July 10, Bruce Graham, owner of Long Island screen-printing company East End Screen Printing, responds to an article on the New York Times that chronicles the history behind the t-shirt cannon commonly used at sporting events.
According to a June 21st article published on the New York Times, titled, "Who Made That T-Shirt Cannon?", San Antonio Spurs’ Tim Derk, former Coyote mascot for the NBA, invented the “t-shirt cannon” sometime in the 1990s.
The idea manifested when Derk came up with an idea to create a new mascot called “Rambote,” a combination of Rambo and the Spur’s Coyote. The article says Derk attached a CO2 canister to an iron pipe and wore the device backpack style to create the first actual “Cannon” in existence. As part of the Rambote act, Derk would fire t-shirts and other freebies up to the “nosebleed” seats for fans watching the games.
Since the mid 90s, t-shirt cannons have become a staple at many sporting events. The idea caught wind fast and innovated over time. Modern day t-shirt cannons weigh only a few pounds and can shoot up to 16 t-shirts at a time, according to the article.
Graham says the t-shirt has, for a long time, been affiliated with promotion. “It’s a great way to get a brand’s name out, promote a sports team, or anything really,” he says. “When fans go to sporting events today they look forward to the freebies, it’s really become a perk of those events. Promotion is an important part of any brand. The t-shirt just so happens to be an affordable and loved way to spread that promotion. I’m looking forward to the future of t-shirt promotion and wonder just what else is going to come out of all these t-shirt cannons. ”
Owned and operated for over 10 years, East End Screen Printing is your number one choice for custom printed and embroidered apparel. We work with sports teams, schools, and small business, but we are also prepared to accommodate larger orders. We offer the most cutting edge artwork from our own in house art department to the latest in print technology and decorating. Whether its one or 10,000 shirts, we've got all your Long Island screen printing needs covered.