Team Says Single Women Homebuyers Playing Big Part in Recovery

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According to the team of experts at, single women homebuyers are such big players in the housing market’s recovery that sellers are changing their marketing strategies.

The team at, a website that analyzes the latest real estate news and developments, says that a new group of homebuyers is making a big dent in the housing market’s recovery – single women. Specifically, women that are divorced, widowed, or never married altogether now make up 20% of the nation’s home purchases. (

“We found this statistic a little surprising,” said James Paffrath, the co-owner of “You normally think of married couples settling in and buying homes, but clearly, that’s not always the case.”

The trend has actually changed the way that some sellers market their homes. ( Builders, for example, have started focusing on designing homes that come with less upkeep and easier maintenance. Developers have started placing more of an emphasis on gated communities and other upgraded safety features.

“Security is a big thing for most buyers, but it tends to be even more important to single women living alone,” explains Paffrath. “That’s why we think it’s a great idea for sellers of existing homes to play up their safety features. That way, they can compete with the brand new homes.”

Aside from providing more buyer demand,’s experts say that the surge in single women buyers boosts the nation’s housing market recovery in another big way. They say these buyers also make the market more financially-stable.

“One of the best things about this trend is that we’ve seen studies that show single women tend to be the strictest buyers when it comes to staying within their budgets,” ( says Paffrath. “That’s a great thing, because we’re a lot less likely to see people defaulting on their mortgages because they take on more house than they can afford. Since the country has finally gotten rid of most of its foreclosures, that gives us a big sigh of relief.”

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