Giant Digitally-Animated Fireworks Display Glitters On Toshiba Vision and TDK Screens Atop One Times Square to Celebrate Independence Day
New York, NY (PRWEB) July 03, 2013 -- Blazing in the patriotic colors of red, white and blue, the giant, digitally-animated fireworks display again glitters, high atop One Times Square, as the ultimate tribute to Independence Day.
This dazzling display of digital delights is featured on the Toshiba Vision screens and the TDK screen on the building where the New Year’s Eve Ball descends.
Just as anticipation for Fourth of July festivities is in full swing, the 130-feet digitally-animated fireworks magically appears, signaling a holiday tradition for the millions expected to visit the “Crossroads of the World.”
The digital fireworks follow in the footsteps of the award-winning Times Square digital Christmas tree which lights the Crossroads of the World with holiday cheer.
Rising 400 feet above street level, the 130-feet digital fireworks display utilizes state of the art graphic designs, designed for maximum visual exposure in Times Square. With the background of a starlit sky, the appearance of skylights, reminiscent of a Broadway premiere, signal the beginning of a traditional Times Square countdown. As the countdown gets to “1,” a digital collage of brilliant red, white and blue fireworks, including rockets and roman candles, surround a rising American flag, with the iconic New York skyline as the perfect background. A shimmering “Happy 4th of July 2013” then appears to complete the patriotic display.
The digital display will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 7th, appearing on the screens every 11 minutes, 24 hours a day.
On July 4th, the digital fireworks will run continuously as the only featured programming on the Toshiba Vision and TDK screens, as a special salute to the day.
“It is with great pride that we bring the millions who will be visiting Times Square another digital marvel, our Independence Day fireworks display on One Times Square,” says Yoshiaki Uchiyama, VP, Business Planning, Corp. Communication & CSR Toshiba America Inc.
“TDK is proud to be a part of this new tradition in Times Square, the magnificent digital fireworks display, especially created to set the summer holiday mood for all,” says Frank Sweeney, President and CEO, TDK U.S.A. Corporation.
About Toshiba
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba's web site at http://www.toshiba.co.jp/index.htm
About TDK Corporation
TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's current product line includes passive components, magnetic application products as well as energy devices, flash memory application devices, and others. TDK today focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2013, TDK posted total sales of USD 9.1 billion and employed about 80,000 people worldwide. Visit TDK's web site at http://www.tdk.com.
About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit http://www.facebook.com/ToshibaInnovation.
Patricia Amerman, Rubenstein Communications, +1 212-843-8049, [email protected]
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