Allurez Finds Success in Social Media Engagement
New York, NY (PRWEB) July 10, 2013 -- Fine jewelry and couture accessories have always come with a sense of exclusivity—according to traditional marketing strategists, that’s what makes customers want to buy these precious products. But social media experts claim that being engaging, not aloof, is the key to successful Internet marketing.
That’s why Allurez Jewelers, the prominent ecommerce retailer of fine jewelry, is flipping their script. Earlier this year the company began placing much more emphasis on social media, and attributes their networking success to greater customer interaction.
According to Allurez spokesman Dennis Morgan, the company has spent an increased amount of time cultivating their Facebook and Twitter presence. Allurez has also greatly expanded its use of Tumblr and Pinterest, two of the most popular social media platforms of the past few years. The company uses these sites to help their followers explore the latest fashion trends, wedding inspiration, beauty tips, and their wide selection of jewelry.
“There’s been a spike in follower numbers by almost 600%, and an exponential increase in the amount of content interaction,” said Morgan, who added that getting to know customers personally is an essential part of increasing sales. “You can’t just hawk your wares and expect people to be interested—you need to know what folks like, offer content they’re interested in, and show them the human side of your brand.”
To show its gratitude to fans, Allurez has begun running exclusive contests and deals available only to those who are “in the know” via their social media profiles, including a “Pin to Win” Pinterest contest, a Mother’s Day photo competition on Facebook, and more. Morgan stated that more promotions were in the works and that fans should keep an eye out for special events in the near future.
A recent study by market researchers Chadwick Martin Bailey found that consumers that are engaged through a company’s social media account(s) are more likely to buy from that brand and recommend it to their friends. More than half of the study’s participants said they were more likely to buy from a company since following them on Facebook, and 60% said they would recommend that company to their friends. Twitter users were even more likely to buy and recommend, and Morgan agrees that social media possesses huge word-of-mouth potential—no matter what the product.
“Building a strong, friendly bond of trust with fans and followers has helped increase conversion rates, improve sales, and most importantly, understand what customers want in more detail than ever before,” said Morgan. “Allurez has always let you design your own engagement ring online and customize any items, but getting out there on social media has led to even more interactivity. Allurez looks forward to continuing these great conversations in the future.”
Allurez Jewelers is an established leader in the online jewelry business based in New York. Their variety of high-end products includes Hidalgo jewelry, a collection from designers Morris & David, fashionable morganite engagement rings, and much more. New products are added each week. For more information, visit Allurez.com.
Customer Service, Allurez, http://www.allurez.com, 1-800-554-3509, [email protected]
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