CRC Health Group’s Hugh McBride to Present at Eloqua Experience

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Topic to be on refining the unique value proposition for an organization to achieve superior results

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Hugh McBride, Marketing Content Team Leader for CRC Health Group, the nation’s largest network of addiction treatment and related behavioral health services, has been selected to present at the Eloqua Experience October 23-25, 2013 at San Francisco’s Hilton Union Square.

McBride’s presentation is titled “Using Eloqua to Refine How You Express Your Organization's Unique Value Proposition” and will use real-world examples of how CRC Health is utilizing Eloqua to determine which claims of value resonate most strongly with existing and potential customers on a national, regional, and local basis, and how they are applying lessons learned from this testing across marketing and sales efforts.

"At CRC Health Group, we have been using Eloqua to test and refine how to most effectively present our multiple claims of value to a diverse customer base," said McBride. "I intend to approach this issue from both a strategic and practical perspective. I will discuss how we identified the claims of value to test, how we set up several tests each with multiple phases and focused on a specific customer base, and how we interpreted the data that these tests yielded."

The Eloqua Experience is a three-day conference for "modern marketers" on strategy, thought leadership, and marketing technology. It is designed to give attendees actionable takeaways, with advice from marketing influencers, proven case studies and best practices, and hands-on experiences.

In addition to keynote addresses, attendees move freely between six tracks of session content on targeting, engagement, alignment, analytics, marketing technology, and social media, with over 66 sessions in all.

“Individuals who attend my presentation will leave with an increased understanding of how to identify their organization’s strongest claims of value, how to create campaigns to test these claims of value, how to use Eloqua to determine the depth of customer interest in these claims of value, and how to collect, interpret, and apply relevant data collected during these campaigns,” said McBride.

McBride has been with CRC Health since 2008, creating content for program websites, blogs and landing pages. He is a seasoned writer and editor, from long-form print journalism to formal speeches to quick-hitting interactive web content. Previously, he was a school teacher and instructor for the U.S. Army. He is a two-time Civilian Journalist of the Year by the U.S. Army Installation Management Agency Europe, and multiple recipient of the Major General Keith L. Ware Journalism Award Program.

"We are very proud that Eloqua has selected Hugh to present at their national conference," said Jonathan Ciampi, Vice President of Marketing and Business Development for CRC Health. "This degree of talent and cutting-edge thinking define our entire marketing team, and Hugh definitely deserves the recognition by Eloqua."

Eloqua is a wholly-owned subsidiary of Oracle and a leading provider of modern marketing automation and revenue performance management software. They offer professional services and education programs to help customers automate marketing processes across multiple channels, target and nurture prospects, and deliver highly qualified leads at a lower cost to sales teams. Eloqua's software is now the centerpiece of the Oracle Marketing Cloud.

Headquartered in Cupertino, Calif., CRC Health Group is the most comprehensive network of specialized behavioral healthcare services in the nation. CRC offers the largest array of personalized treatment options, allowing individuals, families and professionals to choose the most appropriate treatment setting for their behavioral, addiction, weight management and therapeutic education needs. CRC is committed to making its services widely and easily available, while maintaining a passion for delivering advanced treatment. Since 1995, CRC has been helping individuals and families reclaim and enrich their lives. For more information, call (877) 637-6237.


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Kristen Hayes, Corporate Communications Director
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