School of Internet Marketing Instructor on Surviving the Google Penguin Update

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Jonathan Goodman discussed how the Google algorithm update doesn’t mean the sky is falling.

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The recent Penguin update by Google has been a cause for concern for many webmasters and website owners. As always, there is worry about the impact it will have on average websites. Jonathan Goodman, Professor at The School of Internet Marketing and President of Halyard Consulting discussed these concerns in a recent podcast. He explained what the update was about and how it could affect website owners.

"If they were obeying the rules,...everyone would kind of take this with a grain of salt instead of all...this conversation going into the fear and the threat of the Google algorithm." – Jonathan Goodman

Goodman's basic message to listeners was that if you are doing what you should and not attempting to manipulate Google, you should have nothing to worry about with the latest Penguin update. He continued the discussion by stating Google's purpose in the update. Besides the generalized changes to prevent black hat SEO tactics, Google also created a Penguin Spam Report that people could use to submit information to inform Google when they are directed to a spam site in their searches.

He explained that Google algorithms change daily and that the update was an attempt to improve search results. Penguin 2.0 is actually the fourth update and focuses on improving detection of hacked sites to alert website owners when someone has hacked into their websites. Goodman recommended that site owners take the time to update their server and website to prevent hackers from being able to gain access. He also reassured listeners that the sky isn't falling and the best way to protect yourself is to educate yourself on authorship markup and Google Webmaster Tools; the update will affect approximately 2.3% of English queries.

To listen to the podcast, please visit:

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Please visit for more information.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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