It’s important to engage a marketing partner with the expertise to turn technical, sophisticated jargon into clear messaging that resonates with multiple audiences.
Knoxville, TN (PRWEB) July 10, 2013
Veteran public relations professional Heather Ripley recently launched Ripley PR, a business-to-business (B2B) public relations firm. The agency – offering a full range of strategic communication services, including branding, crisis management, media integration, and targeted social media planning – will specialize in construction, healthcare IT, franchising and manufacturing.
According to Ripley, focusing her agency on the B2B aspect of marketing is a calculated choice.
“I’ve found that many businesses operating in a B2B environment aren’t very good at promoting themselves,” she said. “And, while most businesses know they need to maintain a good reputation, they may not realize that third-party credibility can also help with overall branding, lead generation and may shorten the sales cycle, creating a more responsive revenue stream.”
Ripley has more than 14 years of experience in marketing, sales, journalism, public relations and social media integration. Over the course of her diverse career, which has included executive positions with several agencies and private corporations, she has created and executed successful PR and marketing campaigns for diverse companies and industries - from small start-ups to Fortune 500 corporations.
Creating B2B public relations and marketing strategies for products or services can be more technical and complex than marketing to consumers, Ripley explains.
“Buyers of B2B products are looking for a solution to a problem. Unlike business-to-consumer, you’re usually marketing to more than one individual, and the sales cycle is much longer,” she said. “Sometimes the person needing the solution isn’t the actual decision maker, but they can sway the purchasing decision. It’s important to engage a marketing partner with the expertise to turn technical, sophisticated jargon into clear messaging that resonates with multiple audiences.”
Ripley says her goal is to provide the catalyst companies trying to reach a national audience need, through hard work and measured PR planning and execution.
“Clients want a return on their investment whether it’s an increase in website traffic, demo downloads, webinar attendance, or lead generation,” she said. “I take that very seriously.”
In 2011, Ripley won the Florida Public Relations Association’s Thomas E. Nunan “Rising Star of the Year” award. She serves on the board of directors for Appalachian Bear Rescue and Keep Blount Beautiful. For more information about Ripley PR, visit http://www.ripleypr.com.
About Ripley PR
Founded in 2013, Ripley PR is a Tennessee-based B2B public relations agency using a blend of strategic business accounting and creative public relations branding to deliver measurable results. Specializing in construction, healthcare, home services, franchising and manufacturing, the agency offers a full range of strategic communication services, including crisis management, media relations, and social media integration. For more information, visit http://www.ripleypr.com or call 865.712.7175.