Explosive Growth in Japan and China to Drive Annual Solar Photovoltaic Demand Above 35 Gigawatts, According to NPD Solarbuzz

Strong risk to solar PV supply-chain at year-end if Japan and China project pipelines fail to materialize.

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Figure 1: 2013 Solar PV Demand by Region

The solar PV industry continues to transition from a European-dominated environment to a global market, with a wide range of countries contributing to growth in the overall PV market.

Santa Clara, CA (PRWEB) July 03, 2013

During the second half of 2013, global solar photovoltaic (PV) demand is forecast to reach 20 gigawatts (GW), up 22% Y/Y. This increase, driven largely by aggressive PV development in China and Japan, will drive full year 2013 PV demand to a record high of 35.1 GW, according to the new NPD Solarbuzz Quarterly report.

"The solar PV industry continues to transition from a European-dominated environment to a global market, with a wide range of countries contributing to growth in the overall PV market," said Michael Barker, Senior Analyst at NPD Solarbuzz. "Until this transition phase is completed, however, the PV industry remains highly dependent on a small group of countries currently at the multi-GW level."

Global PV demand during 1H'13 reached 15 GW, up 9% compared to the same period in 2012. More than 60% of 1H'13 demand came from four countries: Germany, China, Japan, and the US. Global PV installations were led by large-scale utility and commercial ground-mount applications, which provided 45% of first-half PV demand. Residential rooftop applications accounted for approximately 20%, with the remainder coming from non-residential rooftop installations and off-grid applications.

During 2H'13, PV deployment from just two countries—China and Japan—is forecast to account for more than 45% of global PV demand. While the European region accounted for almost half of global PV demand during 2H'12, this figure will decline to less than 30% during 2H'13.

"Just three years ago, solar PV installations in China and Japan were contributing less than 10% of the second-half global market-share," added Barker. "In 2013, the number of large-scale PV projects completed in these two countries alone will determine the level of annual growth from the industry, and by how much global demand can exceed the 35 GW mark."

About NPD Solarbuzz
NPD Solarbuzz, part of The NPD Group, offers Marketbuzz, Solarbuzz Quarterly, and annual downstream photovoltaic (PV) market reports, providing the solar energy and PV industries with global historical and forecast data for the PV supply chain. For more information, visit http://www.solarbuzz.com or follow us on Twitter at @Solarbuzz.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food/foodservice, home, office supplies, sports, technology, toys, video games, and wireless. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

NPD Solarbuzz and Marketbuzz are registered trademarks of The NPD Group.


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