(PRWEB) July 04, 2013
The Kids II® packaging team won six package and point-of-purchase (p-o-p) design awards across several categories in the Graphic Design USA’s 2013 American Package Awards competition. This highly selective competition sponsored by Graphic Design USA magazine, now in its 50th year, recognizes outstanding graphic design produced by creative professionals and their companies.
The winners forged an “emotional connection with the purchaser at the moment of truth,” according to Graphic Design USA.
“We’ve built an outstanding design center here at Kids II and have gathered the most talented designers in the industry who continue to deliver forward-thinking product and packaging solutions,” said Steve Burns, Vice President of Product Development, In Home Gear for Kids II.
“Securing recognition and being acknowledged for our design and innovation by those recognized as experts reinforces our position as global leaders in design, regardless of industry.”
Winning entries from Kids II included packaging for the Taggies™ Carrier Cushion Package, Disney Baby™ The Lion King Convert Me Swing-2-Seat Premier™, Taggies™ Huggable Soother Pal™ Package and Disney Baby™ Minnie Mouse™ Precious Petals Playard™ Package . In the point-of-purchase category, winning products included the Bright Starts™ Monkey Business™ Bouncer and Disney Baby™ Princess Flowers & Fairytales™ Bouncer.
Graphic Design USA’s American Package Awards competition was established to honor outstanding work in packaging, p-o-p and related projects. The contest was open to advertising agencies, graphic design firms, corporate in-house departments, and others.
Kids II award-winning packages and p-o-p are featured in the Graphic Design USA 2013 spring publication and online on their website.
More than 1,600 entries worldwide were submitted for 2013. Other organizations that won recognition this year include AT&T, Campbell Soup, General Mills, Kraft, and Starbucks.
By inventing and reinventing baby toys and gear, Kids II has become one of the world's fastest growing baby product companies. Under the flagship brands, Kids II has produced more than 100 award-winning products. The company brand portfolio consists of many familiar names, including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.
About Kids II®, Inc.
Kids II has a 40-year history of developing industry-changing innovations for families across the globe and has quickly becoming a world-leading baby and infant product company. The brand portfolio strength runs deep with seven brands under the Kids II umbrella: Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.
Through its brands, Kids II is a powerhouse of creativity, diversity and innovation, uniquely matching the individual needs of every parent and baby. Headquartered in Atlanta, Kids II spans globally with 13 global offices in six continents serving customers in more than 72 countries. For more information visit http://www.kidsii.com.