SAMY Launching in the Middle East - GCC Region and Turkey

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MobileBits Holdings Corp Continues to Roll Out SAMY Globally with Strategic Partners

SAMY

We are delighted with this partnership and look forward to contributing to its [MobileBits] continued success by adding another success story in the Middle East.

Ignivia Technologies FZCO, a leading services provider, and MobileBits Corp., (OTCQB: MBIT), provider of the SAMY℠ mobile marketing and engagement network, today announced they have signed a multi-year, exclusive master agreement to sell SAMY in Turkey and the Middle East’s Gulf Cooperation Council Region (GCC), which includes the United Arab Emirates (UAE), Kuwait, Bahrain, Qatar, Oman, Saudi Arabia, Jordan and Lebanon.

SAMY is the award-winning, patent-pending direct mobile marketing and engagement network that enables merchants and shopping centers to extend their brand to popular smartphones and engage with new and existing customers. SAMY also provides merchants an easy way to quickly integrate all the important retail touch points including point of sale (POS), gift cards, mobile offers, loyalty systems and more into one single, synchronized mobile platform.

"MobileBits has been gaining significant inroads in the European and American markets; we are delighted with this partnership and look forward to contributing to its continued success by adding another success story in the Middle East. There is a particularly robust outlook for mobile marketing and engagement solutions and our role will be to bring the best benefits and experience to both retailers and end users," said Mr. Yousef Shreim, President, Igniva Technologies.

According to AT Kearney, four of the Gulf States are in the top 20 countries of the 2013 Global Retail Development index with the UAE ranked fifth (5th), Kuwait ninth (9th), Saudi Arabia sixteenth (16th) and Oman seventeenth (17th).

"The Middle East has emerged as a hotbed of technology initiatives given the aggressive modernization projects being undertaken across the region. We view this as a very important strategic move that will strengthen both MobileBits and Igniva Technologies’ presence in the region," added Mr. Yousef Shreim.

"We welcome the teams in the GCC region and Turkey. We believe that our SAMY re-seller model is uniquely designed for partners who have the ability to operate and manage the SAMY program in their country of experience," said Walter Kostiuk, President & CEO of MobileBits. "Ignivia brings an important sales and support component which will enable them to deliver tremendous value to the region’s merchants and brands."

The GCC is the third territory where MobileBits has signed agreements with a master reseller partner to distribute SAMY. Earlier, MobileBits signed master agreements with partners in Italy and Russia, who recently expanded their partnership to include Ukraine; bringing the new total number of countries to sixteen (16).

About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that provides any merchant, retailer or brand with an out-of-the box, ready to deploy, mobile commerce platform to connect with consumers in their local area and help increase sales in the physical store. The solution provides businesses a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, commerce, loyalty and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.com.

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

For more information contact:

JoLynn Blatz
MobileBits Corp.
T: 941.225.6103
jolynn(dot)blatz(at)mobilebits(dot)com

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JoLynn Blatz

Andrea Kostiuk
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