Vintage Valet Enters the Beverage Marketing World with Unique Display System
Carmel Valley, CA (PRWEB) July 05, 2013 -- Vintage Valet today announced the successful fruition of a 3 year product development process to build and test a new concept in marketing that brings an extra level of convenience to grocery stores. This racking system neatly hangs bottles in designated areas of the store, taking advantage of a customers need for having great wines located where they make key meal decisions.
“Converting unused retail space into premium real estate to conveniently engage shoppers with high margin items was our primary goal” said Company President John Guido.
Vintage Valet wine bottles have specially designed notches allowing them to slide into racks hanging above strategic grocery departments, such as chilled deli items or ready-made meals. This revolution in cross merchandising consistently great wines with quality food ingredients provides all new promotional opportunities to help tie together important purchasing decisions.
In addition to simplifying the customer experience, the system has been vetted by all stages of the wine supply chain. Specialty bottles work with existing bottling equipment, making them a simple transition for wineries everywhere.
“We spent three years developing and testing to make sure we had this thing exactly right,” says John Guido. “We wanted to bring to market a turnkey system that satisfies the needs of all the stakeholders involved; from producer to consumer.”
The innovative display simultaneously utilizes currently vacant retail space and eliminates the need for messy, space-filling product stacks and time-consuming temporary promotional floor racks. Due to the convenience and impulse purchase factors, retailers can expect increased wine sales directly related to Vintage Valet. Market tests at independently owned and operated grocery stores in various markets proved successful for Vintage Valet.
“My experience with the Vintage Valet system was very positive. The rack installation process was quick and professional and they were well designed to work with our existing display cases” said Victor Kong, owner of Star Market on the Monterey Peninsula.
Fred Zanotto, owner of Zanotto’s Family Markets in San Jose, noted that “The Vintage Valet racks easily integrated into our existing store format offering additional merchandising opportunities and added convenience to our shoppers.”
In concert with nationally recognized partners in wine sourcing, manufacturing, and installation, Vintage Valet is available now for installation and merchandising in grocery stores across the United States.
John Guido, Vintage Valet, http://www.vintagevalet.com, 831.238.6446, [email protected]
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