New 360° Video Player Enables Rapid Scaling of E-Commerce Video Programs

E-commerce sites report 50% production time savings compared to using 360° spinning images on product detail pages with the Liveclicker 360° video player.

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We discovered that a key advantage to using online video as an image replacement was the time savings involved.

San Jose, CA (PRWEB) July 08, 2013

Liveclicker, Inc, the leading provider of video commerce solutions for the web’s top brands, today announced the release and general availability of its patent-pending 360° video player. The new player is designed to enable retailers to quickly scale production of spinning 360° product images through the use of online video.

With the new Liveclicker 360° video player, online retailers can:

·        Rapidly scale the production of 360° spinning product images on product detail pages

·        Save 50% or more of the time and cost previously required to shoot 360° product images

·        Leverage a single solution to power product videos, how-to videos, and 360° videos

“While spinning 360° product images have been a staple of most e-commerce sites for years, it’s surprising how little the technology has kept up with the changing times,” said Justin Foster, Co-Founder and VP Market Development at Liveclicker. “With the introduction of the new Liveclicker 360° video player, we are capitalizing on an opportunity to help retailers scale the use of online video while driving further gains out of product merchandising in general.”

Blinds.com is among the first e-commerce sites to take advantage of the new technology. "We discovered that a key advantage to using online video as an image replacement was the time savings involved,” said Robert Reed, Video Production Specialist. Using this tool from Liveclicker, we reduced our production time by at least 50 percent."

On Time Mall is another online retailer pioneering the use of online video to replace traditional image-based 360° product spins. “The primary draw of the new 360° player is the simplicity and ease-of-use," said Remington Guliano, Director of Web Development. "We are now able to use one set of tools to post both traditional videos on our site as well as these 360° product spins."

With the Liveclicker 360° video player, retailers can completely eliminate the need to contract or store specialized 360° image capture technology, vastly improving production efficiencies while streamlining overall visual merchandising workflow. To learn more about the Liveclicker 360° video player, visit http://www.liveclicker.com/web/products/solution/publish/360-player/.

ABOUT LIVECLICKER
Liveclicker is the leading provider of video commerce solutions for the web's top brands. From production through conversion, Liveclicker's video commerce solutions help clients sell more with video. For more information, please visit http://www.liveclicker.com.


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