Keynoter Announced - PR News' Next Practices PR Conference
New York, NY (PRWEB) July 08, 2013 -- Industrial designer and branding expert Robert Brunner will keynote PR News’ Next Practices PR Conference Aug. 6 at the Westin San Francisco. In his keynote address, Brunner, who helped launch the Beats by Dr. Dre brand of headphones with hip-hop icon Dr. Dre and previously was director of industrial design for Apple, will share his insights into how positive emotional connections with a brand are forged, what makes someone love a brand and how communicators need to make their own emotional connections with their brands and share those positive gut feelings.
Brunner is currently the founder/partner of design and development studio Ammunition, which focuses on the overlap between product design, brand and experience, and he and his team continues to create the majority of Beats products on the market. In 2008, he co-authored the book “Do You Matter? How Great Design Will Make People Love Your Company” and was named one of Fast Company’s 100 Most Creative People in Business.
In his keynote address at the Next Practices PR Conference on Aug. 6, Brunner will challenge PR professionals to make the case that since the communications function at a company is close to the audience it should have input in the development of a product or service.
Joining Robert Brunner in the program will be leading PR practitioners who will share actionable takeaways and how-to’s for professional communicators who know that perpetual education is the best way to keep their competitive edge—for their own careers and for their brands. Presenters from Mattel, Kaiser Permanente, Edelman Digital, LinkedIn, The Clorox Company, LEWIS PR, Anthem Blue Cross, Adobe, the United Nations Foundation, USA Today, VMware, Electronic Arts, MWW, Not For Sale, Fleishman-Hillard and Weber Shandwick will prepare PR professionals for the future of communications in sessions on media relations, Facebook, Instagram video, Vine, Pinterest, content marketing, Twitter for crisis management and more.
On Aug. 5, the day before the Next Practices PR Conference, PR News is presenting the West Coast edition of its acclaimed Writing Boot Camp. This full day will feature press release writing and email pitch writing clinics and will be capped with a session on online storytelling with Coca-Cola’s Ashley Callahan, who relaunched Coca-Cola’s corporate site as Coca-Cola Journey and continues to lead its content strategy. Jennifer Dulski, president and COO of Change.org, will keynote the Aug. 5 Writing Boot Camp with an inspirational presentation on the direct relationship between challenging oneself and advancement into leadership roles.
Register now for the PR News’ Next Practices PR Conference at http://www.prnewsonline.com/next-practices-conference-2013; the early bird rate ends July 17.
For questions regarding the conference, contact PR News’ Laura Snitkovskiy at lsnitkovskiy(at)accessintel(dot)com.
For sponsorship and exhibit information, contact PR News Vice President &Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.
About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars. More information can be found at http://www.prnewsonline.com.
Amy Jefferies, PR News, http://www.prnewsonline.com/next-practices-conference-2013, (301) 354-1699, [email protected]
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