Netmark’s Correlation Study Impacts the Philosophy and Practice of Internet Marketing

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Netmark’s correlation study, published in June, is garnering attention of media outlets and marketing firms alike. The correlation study is becoming the guiding principle of internet marketing industry-wide.


During the last week of June, Netmark released the most comprehensive and thorough internet marketing research study ever conducted. Since the study’s release, Netmark’s study has been featured on several industry websites and has garnered a great deal of commentary. The study is important for several reasons, most notably because it is current as of the most recent search engine algorithm update, and because the market research gives insight into what internet marketing strategies produce the best results in ranking.

In the internet marketing industry, knowing ranking factors and their impact is, perhaps, the Holy Grail of marketing. Every website wants to know what they can do to increase traffic to their website, and everyone knows that ranking position is the primary determinate in traffic. That is why Netmark’s study is so pertinent. It demystifies the clandestine world of internet marketing definitively answering: Where should I invest my marketing capital? Now, with Netmark’s study that question can be answered.

So what was the process of complying Netmark’s ranking factors study and how can a company know that it is reliable? That question is not only fair, but demands to be asked. The answer starts with software that Netmark developed over the course of several years. Netmark developed an advances scrapper looking for specific attributes of websites. These attributes include things like outbound links, exact match domains, social media presence, etc. After complying all of these attributes Netmark was able to create a database that recorded accurate linking profiles, social media interactions, etc. Netmark then searched hundreds of keywords and compared the ranking factors between the top ranking websites. This was used to create statistical ratios that led to the birth of the correlation study. Netmark now knew the primary difference in the top ranking website for a keyword versus the second, etc. Using this data, Netmark created the correlation study with accurate ratios. These ratios are what should be used to focus an internet marketing campaign.

Netmark’s correlation study is being used by Netmark to help business owners in their marketing efforts. Netmark works with website owners, enterprise businesses, and other marketing firms all with the same goal in mind: to contribute to the internet marketing industry. Netmark is a leader and a highly awarded and recognized internet marketing agency.

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Jeff Shirts
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