Staying on Top of Local Search Marketing

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My Local Leads, a local search marketing firm in Maine, provides advice on maintaining a winning effect with online marketing campaigns.

Many local business owners have learned the hard way that search engine optimization is not just about selecting the right keywords and putting up a cleverly designed website. The reality of it is that effective and successful local search marketing require mastery of several disciplines. My Local Leads has put together a team of experts in each field ranging from mobile website design to social media and local search engine optimization. Even with all of those skills fit into one smooth, well-oiled machine, successful online marketing requires something more. This is the same advice provided by My Local Leads to both new and longtime clients, because we could all use a reminder now and again.

There is no such thing as a sure thing when it comes to internet marketing. There are tried and proven techniques, but those are not always the endgame. What techniques work well together for one company in one industry may not work well together in another industry. Even for two companies in the same industry, but with a different branding message, the tools used to get the phone to ring can be very different.

Successful search engine marketing will require testing. It is not just one test here or there, either. Instead, those who are successful with online marketing will continually test new things. That can be anything from which kinds of posts work best for them on Facebook versus Google + to the precise wording on website copy to help influence conversions. Reports must be run weekly or monthly, depending on the age and size of the business. Those reports must then be analyzed. From there, a plan of action must be developed and then carried out.

The game of local marketing is constantly changing. My Local Leads and others in the industry has already seen big, national players starting to move in on the success of local marketing. Mobile marketing has become a lot more important with reports showing that usage more than tripled last year. Social media platforms continue to come out and then advance including Facebook, Google Plus, Pinterest, and LinkedIn. Keeping up with these platforms, adopting early, and making adjustments is necessary in order to gain the most benefit from those systems.

Another important part of local marketing today is being sure to maintain all campaign efforts. There are constantly challenges to a company’s search engine rankings. For that reason, the consistent testing mentioned earlier is necessary as is near-constant analyzing of competitors’ actions and efforts. Keeping ahead of the pack requires knowledge and experience with cutting edge technologies as well as being able to quickly adapt and deploy new techniques.

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Chris Moreno

Cameron Corniuk
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