Tips for Organizing Local Search Marketing Efforts

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Maine marketing company, My Local Leads, provides advice on keeping local business’s online marketing efforts organized in order to achieve maximum effectiveness.

Every local business needs an effective local search marketing campaign. It is vital that the plan be carried out in a logical order. My Local Leads works with organizations across the nation to help them develop an online marketing plan that fits their budget and maximizes return on investment. These tips are to help the local business owners just beginning their venture into the realm of local search domination.

Making the plan is a crucial step in online marketing ventures. For local businesses, it is important to understand which technologies and tools will be used. It is also important to define which individual is responsible for each activity. Timing is another important factor with the local marketing plan. Those involved in the campaign need to understand key goals, milestones, and timelines.

The plan can be laid out using a spreadsheet or whiteboard. One really neat tool for handling this task is a mind mapping software. This allows the plan to be laid out and relationships drawn between different tasks. It provides a graphical representation for the complexity of the efforts being undertaken by the team. These systems also tend to be easy to update and make notes on. Color coding items on the list or mind map can be extremely useful in quickly indicating what still needs to be done, where there might be issues that need addressed, and what has already been completed.

Laying the online marketing and local search engine optimization plan permits business owners to more clearly lay out a definitive order of actions. This allows the business to more easily identify prioritization of tasks. It also makes it easier to see if there are any holes in the plan that should be filled.

In some cases, it really does make a difference where to start the marketing plan efforts. Social media accounts, review sites, and business listings often link to one another. It is usually a good idea to set up the big ones first: LinkedIn, Facebook, Google +, Yelp, Localeze, and so on. Trying to set everything up over the course of one or even just a handful of days can backfire. It is a good idea to take time with each of these entries, verify all information, and avoid duplication. Original content in profile summaries and posts will help with the search engine rankings. One the key sites have been signed up for, business owners will spread out slowly over time to other sites. This will help build the business’s authority.

By properly organizing the local search marketing efforts of a local business, which My Local Leads can assist with, local business owners are able to effectively plan for the future. At the same time, they can have a plan in action that revolves around these efforts that will get the phone to ring. If done properly, the return on a properly managed marketing campaign will be evident in a relatively short amount of time.

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Chris Moreno

Cameron Corniuk
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