My clients have been clear”, Morris explained: “Give us smart, flexible and totally objective marketing and PR support in small, affordable chunks of time, exactly and only when we need it. Be our marketing coach on our terms.
Columbus, OH (PRWEB) July 08, 2013
If you’re a nonprofit executive, these are challenging days and odds are you’re stretched really thin.
And that means that as needs grow and capacity shrinks, nonprofit executives report that they are less able to give their organization’s marketing and public relations– the very tools and tactics that bring in more money, volunteers and support – the attention they deserve.
To put it in numbers, a recent nationwide CompassPoint survey of 3,000 nonprofit executives (Daring to Lead 2011) found that 54 percent of interviewed nonprofit executives believe they spend “too little” time on marketing and public relations.
But, Brian Morris, a marketing pro with more than 30 years experience helping nonprofit executives accomplish their goals, believes there’s more behind that survey data than meets the eye.
“I’ve learned from my clients that it’s not the amount of time you spend on marketing and public relations that matters most in these time-starved days, it’s the quality of the time you spend on it. And for many nonprofit executives, the missing ingredient that can translate time spent into truly productive time invested is one-on-one support and coaching,” Morris observed.
The problem is coaching and one-on-one support often isn’t accessible and can be too costly even when it is. In the same CompassPoint study, 82 percent of nonprofit executives consider “executive coaching” to be either “effective” or “very effective” as a way to learn and grow. But this proven professional development tool is often not put to full use because of cost, time and professional isolation.
Morris’ solution: One-On-One Think Sessions for Nonprofit Executives, a new program through which he offers his expertise, insights, ideas and experience to nonprofit executives anywhere in the country via face-to-face online video one hour at a time with no minimum commitment and no contract.
“My clients have been clear,” Morris explained: “Give us smart, flexible and totally objective marketing and PR support in small, affordable chunks of time, exactly and only when we need it. Be our marketing coach on our terms.”
The topics nonprofit executives can discuss during their One-On-One Think Sessions are virtually unlimited. They can be strategic or tactical, big or small. The whole purpose of the One-On-One Think Sessions is to help nonprofit executives manage their marketing and public relations smarter, faster and more strategically.
As a nonprofit executive, you could use a Think Session with Brian Morris to:
- Develop or update your overall marketing and public relations plan and turn it into a manageable task list
- Strengthen your organization’s brand in the community
- Create a proven social media strategy to bring in more money, volunteers and advocates
- Make your annual report a must read
- Pick the right communications staff or consultant
- Rework your marketing materials to maximize effectiveness
For more information about One-On-One Think Sessions, including pricing, and to sign up for a free, no obligation 20 minute Get Acquainted Session, visit: morriscommunications.com or call Brian Morris at, 614/226-3292.
ABOUT BRIAN MORRIS, MA, APR and Morris Communications
For the past 25 years, Brian Morris has operated Morris Communications, a Columbus Ohio firm providing strategic marketing, public relations, advocacy and fundraising counsel to nonprofit organizations, corporations, private funders, associations and government agencies.
During those years, he’s served clients as diverse as local arts organizations, national anti-poverty coalitions and the West African nation of Sierra Leone.
Brian’s job is to help his clients succeed by positioning them exactly where they need to be with their publics who matter most. Specifically, he: plans, creates and evaluates measurably effective marketing strategy; crafts award-winning messages; manages relationships with donors, funders, the media, political leaders; puts together strong collaborations among diverse interests; raises major private dollars; secures millions in government funding; and generally finds both creative and cost effective ways to help them meet their missions and accomplish their goals.
His work with nonprofits and the public and private organizations that fund them gives him a unique understanding of the critical issues driving funding decisions.