Social CRM Application for Consumers, Called BREADCRUMB, Debuts in the Windows 8 Application Store
Dallas, TX (PRWEB) July 09, 2013 -- Dallas-based Pocketstop is a digital marketing firm that specializes in broadcast communications. In order to showcase the companies new Social CRM API, Pocketstop developed the BREADCRUMB Social CRM application for consumers, built for Windows 8, running on Windows Azure Mobile Services. With BREADCRUMB, consumers can link their Facebook and Twitter account, see status updates and gain insights from their Social Media connections.
BREADCRUMB works by first having a user login with their Windows Live account. The user is then asked to connect their Facebook and Twitter account. With permission, BREADCRUMB is able to retrieve status updates, which a user can then search. Ever wonder who is talking about that new restaurant you want to try out? What about that movie you want to go see or that new device that you want to buy? Just type in the person or keyword you want to search for and BREADCRUMB does the rest.
"Consumers are talking. They are telling us more about themselves than ever before. Some companies are listening while others are still guessing and testing when it comes to broadcast communications. BREADCRUMB and Social CRM takes some of the guess work out of marketing by allowing companies to specifically target consumers based on their online behavior," stated Brian Teague, Chief Technology Evangelist and Co-founder, Pocketstop.
Imagine adding this capability to a traditional CRM system; it instantly goes from static to dynamic. With this new data, marketers can go beyond demographics such as age and gender and specifically target consumers based on their actual behavior the next time they want to broadcast a message. This is the true power of Social CRM and it’s closer than people think; just follow the BREADCRUMB. It leads to Pocketstop and the companies new Social CRM API.
Want to do something new with existing CRM data and create highly targeted communications? If so, contact Pocketstop about Social CRM today at sales(at)pocketstop(dot)com.
To download BREADCRUMB, http://apps.microsoft.com/windows/en-us/app/breadcrumb/67bba874-0468-4829-a425-d3835d38c4ad.
For more information on Pocketstop, http://www.pocketstop.com.
Press contact for Pocketstop: Brian Teague brian(at)pocketstop(dot)com.
Brian Teague, [email protected], 2143684170, [email protected]
Share this article