New website Over50choices plans to target the funeral planning time bomb

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With funeral costs continuing to rise at an alarming rate and families having to make tough financial and emotional decisions,, a new independent Over 50s comparison site highlights the importance of pre-planning a funeral, suggesting ways to save money and protect the family.

Funeral Costs Over50choices

Funeral Costs vs Savings

Reviewing all your funeral planning options and putting plans in place today could save you money and remove the worry from your family

One visit to the website and it’s easy to see why Over50choices positions itself as the funeral planning expert.

With more ways to pay for funeral arrangements than any other source in the UK, information on all aspects of funeral planning, help with legal matters such as Wills and probate and a unique funeral planning calculator that shows the costs of a funeral in years to come based on a person’s age, it really is a one stop shop.

Launched in June 2013, Over50choices is the brainchild of Ashley Shepherd, ex Marketing Director of AXA Wealth; who having faced a life changing experience, decided to turn his back on his successful corporate career.

Being diagnosed with Prostate Cancer in 2009 had a profound effect on Ashley. The situation he found himself in forced him to put plans in place to protect his wife and daughter against the worst; an experience he actually found positive, almost cathartic. In his words, it was his way of "moving forward and remaining in control. It made me realise that planning is a really sensible and reassuring thing to do. Once I got the all clear, I felt that I needed to help other people appreciate the importance of putting plans in place, regardless of their state of health, wealth or lifestyle and to ease the planning process for them."

With their combined experience spanning over 50 years in financial services, the team at Over50choices has created an independent Over 50s comparison site that gives visitors the ability to easily manage their everyday financial arrangements. A website that makes it easy to compare and read about products that offer protection and the opportunity to save money.

A fundamental part of financial planning Ashley believes is funeral planning. Having worked for a Life Insurance company for a number of years, he was well aware of the growing issues people face as a result of the death of a close relative. And with funeral costs continuing to rise by around 7% each year, way above the rate of inflation, a problem that will only get worse.

Speaking on behalf of Over50choices, Ashley Shepherd said he wanted the site to be "a positive experience for our customers. Funeral Planning in particular is not about preparing for death; it’s about protecting those around you, both financially and emotionally. Putting plans in place can be an extremely rewarding experience; especially if you get to save money and relieve your family from the pain of having to make difficult decisions."

One of their main objectives when developing the site was to give people choices. As a result, there are guides and help for people who want information and the chance to easily compare products for those who are looking to buy. Moving away from their cooperate backgrounds; they use customer friendly language, avoiding the usual industry jargon that is clear, straightforward and informative.

In addition to looking at all things connected with funeral arrangements, the site also reviews and compares Health Insurance, Life Insurance, Car and Home Insurance which includes Buildings and Contents Cover, Pet and Travel Insurance. There is a section that focuses on switching energy suppliers and one on money, which will shortly include information on Equity Release and Annuities.

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