Edmond, Oklahoma (PRWEB) July 08, 2013
This Wednesday marks the fifth anniversary of the launch of Apple’s iTunes store. One of the first and most popular free apps—the Bible App™ by YouVersion—is likewise making history of its own, having reached yesterday the colossal milestone of 100 million downloads, joining major brands like Instagram, Facebook, and Twitter that have all achieved the same landmark. For perspective, the Bible App was among the first 200 apps on iTunes; today there are over 900,000. For three consecutive years, Apple has ranked it among the top 100 free apps. Today it’s available for virtually every mobile device.
“This is not a story about an app as much as one about a global mission to share the Bible—from publishers and Bible societies offering 500+ versions of the Bible for free in 300+ languages to the assistance of hundreds of committed volunteers that enable our 20+ staff members to provide world-class customer service for an app at no charge,” said Pastor Bobby Gruenewald of LifeChurch.tv in Oklahoma, who came up with the idea of using technology to make the Bible more accessible on smart phones and tablets. Pastor Gruenewald initially hoped for 80,000 downloads in the first six months, a number surpassed during the first weekend the Bible App was released.
A first-ever survey of the world’s largest digital Bible-reading community found that the Bible App is not only changing the frequency of Bible usage but the experience as well:
“Never before could you compare multiple translations of the Bible in an instant. In the past, it would have taken an entire room of Bibles and weeks, if not months, to do so,” said Pastor Gruenewald. “Now when you don’t understand a particular phrasing, it’s easy to check out another translation for clarity.”
Further tracking research indicated:
“Building on this research, we’re currently launching a new social feature of the Bible App that will advance the Bible-reading experience in the context of trusted relationships and community,” announced Pastor Gruenewald. The new feature allows readers to form a group of close friends and interact with them about the Bible—learn from what their friends are learning, discover new insights, and explore what passages mean in conversation with people they are close to.
A collection of new initiatives announced in celebration of the 100 million milestone will extend the demographic reach of the Bible App:
Pastor Gruenewald sees no end in sight when it comes to growth of the Bible App, and the celebratory theme for the historic milestone expresses his sentiments best: “It starts with 100 million.”
Contact: Susan Arpin, susan(at)janerohman(dot)com, 803-917-3414