Small Businesses Reluctant to Mobilize Despite Proven Benefits—MobAdWin Says “Wake Up”
Clearwater, FL (PRWEB) July 08, 2013 -- Mobile commerce sales in the U.S. are on the rise—estimates show that numbers will reach $17.2 billion in 2013 and grow to $31 billion by 2015 (1). But despite a reported 38% of smartphone users making mobile purchases, many small business owners are missing the mark on the mobile commerce craze by failing to implement mobile marketing. The founder of mobile advertising application MobAdWin(MAW) says that mobile advertising is the key to capitalizing on the mobile trend, and warns that unless business owners wise up and take advantage, they will exclude a key demographic—mobile shoppers.
Studies indicate that despite an overwhelming 84% of small businesses with mobile presence seeing an increase in new business activity, the majority of small business owners have yet to fully leverage mobile marketing—over 61% of small businesses currently do not have a mobile search strategy, leaving consumers unable to find them via a smartphone device (2). MobAdWin founder Alex Dammous says that small businesses must open their eyes and recognize the effectiveness of an established mobile presence.
“With mobile advertising, businesses not only provide better service to your existing customers, but also attract more consumers and gain a competitive advantage,” said Dammous. “The number of ‘smart shoppers’ alone serves as validation to make the move into mobile.”
In response to consumers’ steady shift from desktop to handheld mobile devices, Dammous created MAW as a way to align business needs with consumer wants. Mobile advertising to date has only been a one-way activity—to the consumer—and has provided no opportunity for consumer interaction, leaving little assurance that advertisers would actually reach their target audience. MAW, which stands for “Mobile Advertising Win-Win,” utilizes a two-fold strategy that helps businesses target their advertising efforts, all while paying consumers to rate and review the ads of their choosing:
●Consumers download the free app and answer questions to create a profile. Once the profile is created, the user begins to receive ads from businesses based on his/her answers to the profile questions. MAW then pays the user to rate and review the ads that he or she watches.
●For businesses wanting to capitalize on smartphone shoppers, MAW only charges for the number of ads that were viewed and rated by consumers. Business owners select their target audience by demographic, geographic, interests, and other factors. The business owner then decides on a budget, which is generally $1 per person reached.
Dammous says that mobile advertising for businesses is critical in introducing potential customers to their products and services in an engaging way.
“Mobile apps are the key to demanding consumers’ attention when they’re not online—essentially, it is the future of online marketing,” said Dammous. “Small business owners now have the power to reach consumers directly with highly targeted messages.”
MAW caters to both subscribers and advertisers, and is being offered exclusively to iOS and Android users. MAW is the new efficient and respectful way to advertise—where both consumers and advertisers benefit equally.
Tampa Bay initiated as MAW’s proof-of-concept region, and MAW is now expanding into Chicago, Washington, DC, and Puerto Rico.
For more information as a consumer or a business, visit http://www.mobadwin.com.
About MobAdWin:
MobAdWin(MAW) was established by Alexandre Dammous, a licensed attorney in the European Union, certified mediator in the US, and international law consultant, who completed a Masters in international law from Stetson and his JD from a Université de Liège. His partner, Renaud Migeot, is a former senior executive banker with a specialization in securities. Together, these two experienced businessmen realized that advertising wasn’t working the way they knew it should be. MobAdWin is the first and only Win-Win marketing platform, and is innovative in the interactive mobile marketing world. The users and advertisers interact, with almost all costs shared with the customers. The users earn cash and perks (discounts, special offers, gifts) and decide when and how they receive the ads via smartphone. The advertisers truly interact with the customer base. Currently, MAW is available as a free download on both iOS and Android.
1.“Mobile Embrace: More and More Online Retailers Put Emphasis on Site Search to Create User-Friendly Mobile Sites for On-the-Go Customers.” Bulldogreporter.com. Bulldog Reporter, 08 May 2013. Web. 26 June 2013. bulldogreporter.com/dailydog/article/mobile-embrace-more-and-more-online-retailers-put-emphasis-on-site-search-to-create.
2.“U.S. Small Businesses Using Mobile Marketing See Increase in New Business Activity.” Bulldogreporter.com. Bulldog Reporter, 17 May 2012. Web. 26 June 2013. bulldogreporter.com/dailydog/article/84-us-small-businesses-using-mobile-marketing-see-increase-new-business-activity-%E2%80%94-.
Alyssa Kaplan, JoTo PR, 888-202-4614, [email protected]
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