Adelphic Brings Neustar AdAdvisor’s 12,000 Targeting Attributes to Mobile Real-time Buying

Combination of Offline and Mobile Audience Data Provides Multi-channel Audience Insights at Massive Scale.

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"We will bring true multi-channel insights into the mobile world at tremendous scale and help marketers reach their consumers far more effectively" - Michael Collins, Adelphic CEO

Boston, MA (PRWEB) July 10, 2013

Adelphic, creators of a breakthrough platform for targeted mobile advertising, has announced that it is the first mobile real-time buying platform to offer advertisers access to Neustar AdAdvisor’s 12,000 audience segments.

Neustar AdAdvisor provides offline attribute data for over 119 million U.S. households with insights on demographics and predictive buying preferences. Through Adelphic’s platform, marketers can now create mobile audiences with more than12,000 attributes across a variety of verticals, including automotive, travel, personal finance and shopping.

The combination of Neustar AdAdvisor’s offline attribute data and Adelphic’s Predictive Data Platform will provide brands with powerful targeting abilities in mobile environments based on true multi-channel audience insights.

Central to this industry-first partnership between Adelphic and Neustar is both companies’ strong belief in the importance of protecting consumer privacy. Neither company creates personally identifiable audiences or transmits personally identifiable information when building out audience profiles.

“Adelphic’s focus is to connect brands and publishers with actual people, not just devices,” said Michael Collins, CEO of Adelphic. “By partnering with Neustar and incorporating their offline consumer data into our platform, we will bring true multi-channel insights into the mobile world at tremendous scale and help marketers reach their consumers far more effectively.”

"We are very excited to be working with Adelphic,” said Ted Prince, Senior Vice President of Media and New Ventures at Neustar. “The mobile advertising landscape is rapidly expanding and companies like Adelphic have the right expertise and capability to solve key issues around scale and cross-device measurement that will ultimately help the industry grow."

This partnership builds on Adelphic’s recent announcement of becoming the mobile demand side platform for VivaKi’s Audience On Demand® unit, one of the advertising industry’s largest programmatic media buying platforms. Adelphic’s platform will make the Neustar AdAdvisor data available to VivaKi immediately.

About Adelphic:

Adelphic Inc. is a leader in targeted mobile advertising. Adelphic’s powerful Predictive Data PlatformTM and intelligent AudienceCubeTM deliver unparalleled results for advertisers and publishers. Founded in 2010 by mobile industry veterans from companies such as Apple, WPP, Quattro Wireless and Millennial Media, Adelphic is funded by Matrix Partners and Google Ventures.

To learn more about Adelphic and its plans to shape the future of mobile advertising, please visit http://www.adelphic.com or @AdelphicMobile.

About Neustar:

Neustar, Inc., (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, technology, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at http://www.neustar.biz.

Contact Information:
Jennifer Lum
Adelphic
info(at)adelphic(dot)com
781.583.1000

Kim Hart
Neustar
Kim.Hart(at)neustar(dot)biz
202.533.2934


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